Melbourne Business School's new marketing tool
The Melbourne Business School Mt Eliza Executive Education (MBS MTE) is the executive education arm of Melbourne Business School, specialising in developing leaders and managers across Australia and the Asia-Pacific region. Revium developed the MBS Mt Eliza web site in 2014.
Goals and Challenges
The team at Revium worked closely with MBS- MTE to provide a dynamic and visually engaging CMS solution. The primary goals of the project were:
To create a responsive website design, whereby one website would flow beautifully between multiple devices from desktops to mobile phones.
Ensure the website is easy for customers to use
Build on a platform that can be maintained by the marketing team (without the need for IT / vendor assistance for most tasks)
To integrate the enrolment and marketing function with MBS's CRM - Microsoft Dynamics CRM. The capture of leads, and enrolments, brochure request was sent to the CRM, as well as all program offerings was provide to the site from the CRM
Ensure the website's technical design and implementation is robust (including integration with core business systems)
Solutions
Kentico EMS 7 was chosen as the CMS solution for MBS - MTE. This CMS solution gave MBS- MTE the ability to maintain the website content without external assistance.
Outcome
The completed website solution provided MBS - MTE with:
Advanced content management capabilities
Attractive up-to-date responsive website design
Total integration with Microsoft Dynamics CRM
The ability to handle high levels of traffic
A fully responsive web site for any device
Key criteria for choosing Kentico CMS
Revium chose Kentico CMS based on significant research on a number of Content Management Systems such as Umbraco, Sitecore and many others.
Kentico was seen as they best CMS solution for MBS - MTE due the fact that Kentico development offers a function rich, easy to use CMS system at a competitive price.
