Blog

As the year comes to a close, we'd like to take a moment to look back and reflect on what we've achieved in 2024. We couldn't have done it without our amazing partners, clients, and Revium team.

Forrester has released their yearly predictions for 2025, giving an interesting look into potential shifts across marketing strategies and AI. Here's a summarised view of the key insights.

The Australian Cyber Security Act aims to make Australia a global cybersecurity leader. While promising, there are still some concerns.

In November’s digital and AI news: Forrester’s 2025 forecast highlights AI advances and loyalty challenges in APAC. Holiday marketing kicks off early, with AI-driven personalisation the key to success. ChatGPT now includes search, CDPs drive smarter CX, and Claude AI enhances PDF analysis. Plus, open-source implications gain CIO attention amidst ongoing legal debates.

In October’s digital and AI news: Meta continues scraping Australian user photos. HubSpot reveals Australian companies juggle an average of 17 apps for customer interactions, and OpenAI’s new model shows promise in reasoning. Meanwhile, Commonwealth Bank tests AI, and updated password guidelines shift focus to length over complexity.

Revium is proud to announce its partnership with CrewAI, a global pioneer in multi-agent AI technology. Revium is among the first certified CrewAI partners in Australia, further solidifying their growing credentials in the delivery of commercial AI-powered solutions to businesses across a variety of sectors.

The digital landscape is always evolving, and in recent times with the rise of generative AI we are confronted with yet another wave of new challenges and opportunities for businesses to navigate. One of them is Generative Engine Optimisation (GEO) - a strategy for enhancing visibility of content in AI-generated outputs and search results.

In September’s digital and AI news: Google’s Core Update that targets low-quality SEO, Australia’s “Fair and Reasonable” privacy test proposal, and Meta’s Llama AI model gaining corporate traction. Digital ad spending rises by 10% year-over-year, while Google considers reducing payments to Australian news outlets.

In August’s digital and AI news: Apple’s privacy updates impact e-commerce firms, Google faces antitrust violations while keeping third-party cookies, and Mark Zuckerberg bets on affordable AI glasses. Emotional intelligence and resilience emerge as key to business success, while Australia’s upcoming privacy changes raise new concerns.