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2 minutes

Lumia Care: Digital Transformation

Lumia Care, a conglomerate of Australia's most trusted healthcare teams, sought to unify its diverse entities under a single digital presence. With over 66 years of experience in providing empathetic, personalised care, Lumia Care aimed to consolidate its brand identity and streamline its operations to better serve its clients and staff. Revium was engaged to facilitate this transformation through a comprehensive digital strategy.

Lumia Care brings together some of Australia’s most trusted health care teams to form a united organisation with over 66 years of experience in helping people stay healthy and independent. Each entity brings its own expertise, from in-home care services to specialised nurse placement, creating a healthcare conglomerate that is diverse yet unified in its mission to deliver empathetic, personalised care.

The Challenge

Lumia Care faced the challenge of consolidating multiple brand websites onto a single content management system (CMS) platform. This was essential to create a cohesive brand identity that reflected the unified mission of its diverse healthcare entities. Additionally, Lumia Care required an integrated digital strategy to enhance operational efficiency and develop a robust recruitment strategy for nurses, ensuring that their digital presence matched their reputation for quality care.

Solution

- Revium conducted technical scoping and experience design for the new Lumia Care website

- Strategised an effective digital strategy to grow brand visibility and reach.

- Identified and implemented a suitable CMS to consolidate existing brands and enhance overall efficiency

Outcome

The project culminated in the successful launch of a brand-new website built on Storyblok. This platform allowed for the seamless integration of all existing brands under the Lumia Care umbrella, effectively establishing a unified digital presence. The consolidation facilitated a streamlined approach to brand management and enhanced the overall efficiency of Lumia Care's digital operations.

As the project progressed, several additional brands were incorporated into the scope, demonstrating the flexibility and adaptability of the solution provided. The establishment of a strong digital identity for Lumia Care was a significant achievement, reinforcing their position as a trusted provider of healthcare services. This project not only met the immediate needs of Lumia Care but also laid a foundation for future growth and innovation in their digital strategy.