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McGrathNicol: Digital transformation to enhance brand.

Revium partnered with McGrathNicol, a specialist Advisory and Restructuring firm, to revamp their digital presence. The project aimed to enhance client experience, improve brand reputation, and set the foundation for future growth.

Overview

Revium partnered with McGrathNicol, a specialist Advisory and Restructuring firm, to revamp their digital presence. Revium rebuilt the McGrathNicol website on a Headless CMS, with a human-centred design approach for enhanced user experience. The project aimed to enhance client experience, improve brand reputation, and set the foundation for future growth.

Challenge

McGrathNicol faced several challenges with their existing website:

  • Outdated representation of the brand

  • Poor user experience leading to client dissatisfaction

  • Cumbersome and costly maintenance of the site

Solution

  • Rebuilding the website on StoryBlok Headless CMS for easy content management and approval workflows

  • Developing a scalable, secure, and robust framework for future growth

  • Implementing a human-centered design approach for enhanced user experience

The project was structured into phases:

  1. Requirements gathering: Selection of StoryBlok CMS for ease of development and scalability

  2. Solution design: Human-centric wireframes to ensure a positive end user experience

  3. UI design: Finalising design concepts for desktop and mobile experiences, focusing on user needs and intuitive navigation

  4. Development: Building a website that simplifies information access and service offerings, tailored to client requirements

Outcome

  • Increase in overall website traffic by 59%

  • Homepage visits increased by 36%.

  • About Us page visits increased by 76%.

  • Enhanced user experience catering to client needs and preferences

  • A robust and scalable platform that is primed for future strategic evolution

  • McGrathNicol now boasts a modern, user-friendly website that aligns with their brand values and supports their digital transformation journey.

  • The agile and client-focused approach by Revium has paved the way for McGrathNicol to better serve their clients, improve brand perception, and adapt to future growth opportunities.