Evolving the Relationship Between Digital Agencies and Clients
Digital marketing continues to evolve from a product and technology perspective, but often the way in which our industry manages client engagement and expectations has not kept pace with these changes. Our Digital Marketing Director outlines practices we believe digital marketers should be incorporating into their agency processes to develop highly valued relationships with their clients and move away from the old agency model.
Within the field of Human Centred Design there are an ever-increasing number of disciplines. What is User Experience (UX), Customer Experience (CX) and Service Design (SD) and how do they improve organisational performance?