Transforming GWM's Vehicle Configurator for Enhanced User Engagement

Challenge: The existing configurator was hampered by an outdated user interface, making navigation cumbersome and uninviting. Key features like the finance calculator and accessories were hidden, and the lack of personalisation options limited user engagement. The platform's text-heavy design failed to captivate users, reducing its overall usability and value.

Solution: Revium reimagined the configurator by introducing a visually engaging, mobile-first design. We transitioned from a multi-tabbed interface to a single, long-scroll page, enhancing the user journey from discovery to configuration. Large imagery and an immersive layout showcased each model effectively, while Azure B2C authentication allowed users to create profiles and manage configurations securely. A custom API integration between Salesforce and Storyblok enabled a personalised experience, further enriched by Customer.io and Azure B2C platform integrations.

Outcome: The revamped configurator now aligns with GWM's refreshed site aesthetics and performs seamlessly across devices. Key features, including finance options, are prominently displayed, improving discoverability and usability.

Highlights:

• The configurator now visually aligns with the refreshed site, delivering an improved UX and UI across all devices.

• Finance options and key CTAs are more accessible, driving stronger user engagement.

• Introduction of a "garage" feature allows users to save and manage multiple configurations, and optimises dealership experience with unique retrievable configuration codes.

• Azure B2C-driven soft sign-ups support easier account creation and higher opt-in rates.

• Enhanced retargeting capabilities and richer customer data captured within Salesforce.

• A more engaging, collaborative experience for users and dealers, supporting a smoother sales journey.