Background
As a new contender in the retail energy market in Victoria, Sumo Power were looking to drive traffic to their newly launched website. Revium was engaged by Sumo Power to create a Google AdWords campaign to help acquire new customers in Melbourne.
Goals and Challenges
Being a ‘start up’ in a highly competitive industry presented some challenges for Sumo Power when using Google AdWords. These were:
- A high number of advertisers vying for the top positions in AdWords
- A high Cost-Per-Click (CPC) to bid on keywords with high purchase intent
- Ensuring that text ads cut through “the noise” of the competition
- Setting the right media spend for a start ups budget
Solution
Revium followed the below process to set up and manage the campaign for Sumo:
- Create a draft of the campaign
- Keyword and ad groups set up
- Daily budget recommendations
- Optimisation towards mobile traffic
- Implement the campaign in Google AdWords
- Set the campaign live
- Track performance daily for the first week in case of anomalies
- Monthly reporting