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GWM: Enhancing Customer Experience with New Finance Calculator.

GWM Australia and New Zealand enhanced their vehicle purchasing experience by integrating a finance calculator into their website, allowing customers to explore and customise loan options in real time. Revium developed a bespoke tool which simplifies the financing process and reinforces GWM's position as a customer-focused automotive leader.

Overview

Great Wall Motor (GWM) Australia and New Zealand, a prominent player in the automotive industry, sought to enhance their customer experience by integrating a finance calculator into their vehicle purchasing process. Known for their diverse range of SUVs, Utes, and Electric Vehicles, GWM has been a significant force in the region since 2010, focusing on innovation and customer satisfaction. With a growing emphasis on sustainability and technology, GWM aimed to provide a seamless and informative financing experience for their customers.

Challenge

GWM faced the challenge of educating their customers about the new GWM finance offering. The primary objective was to enable users to select a vehicle and explore various repayment options, allowing them to adjust parameters such as deposit, loan term, balloon payment, and payment frequency. Additionally, Revium needed to ensure compliance with industry standards, including dynamic disclaimers and messaging, while maintaining an optimal user experience.

Solution

  • Revium collaborated with Angle Auto Finance to design and develop a bespoke finance calculator integrated into the Car Configurator page.

  • This tool empowers users to configure their ideal vehicle and explore tailored loan financing options.

  • Through meticulous XD and solution design phases, Revium crafted a user-friendly interface that seamlessly aligns with GWM's brand and customer expectations.

Outcome

  • The implementation of the finance calculator resulted in a significant enhancement of the user experience on GWM's website.

  • Customers can now effortlessly review financing options and customise loan terms to suit their needs, receiving an indicative price instantly.

  • This innovation not only simplifies the purchasing process but also strengthens GWM's position as a customer-centric automotive leader.