The Real Estate Institute of Victoria (REIV) is the peak body for Victorian real estate industry professionals.  

Challenge

Whilst providing the category-leading data and analytics tools to the Real Estate industry in Victoria, REIV found competitor platforms offering products with inferior capabilities but a superior user experience were eroding REIV’s customer base, traffic and market-share.

The objective for the REIV was two-fold:

  1. Reposition the REIV as the a leading provider of marketing information and analytics
  2. Position PropertyData as the leading data and analytics product to the Victorian Real Estate industry

To achieve this, Revium was engaged to review the REIV’s online assets and presence, with a key focus on the Market Insights digital experience.

Solution

Revium undertook a full UX review of the REIVs website, competitive set and data sets. The results revealed a number of technical and marketing opportunities for the REIV to leverage, all of which centred on a need to take a customer-centric approach. The solution saw Revium undertake a holistic overhaul of Market Insights digital experience, including:

  • Insights gained from user data revealed cross device and browser experiences were sub-optimal. Harnessing the existing Kentico CMS implementation, Revium developed responsive templates to ensure the user experience remained consistent regardless of device.
  • For Real-estate agents, research revealed the need for more relevant data to be represented in easily digestible and user-friendly manner. Revium redesigned the interface, improved suburb search  functionality and delivered a dynamic live feed of results. This simplified the data and improved access to market data across Victoria. 
  • The presentation details of sold property metrics, sales data and quarterly rental data was redesigned to improve functionality and accessibility for the user.  

Outcome

In taking a customer-first, data-led approach to each decision, be it technical or the representation of facts and figures, Market Insights now provides users a more engaging and friendly experience. Landing pages are now dynamic, data is searchable and easier to digest, and more importantly, customers are praising the improvements.  The improved user-experience not only provides the customers with easier access to market information and property data, but helps to cement REIV as a market leader and authority in the Victorian real estate industry. 


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