The list of Google services has grown rapidly in modern times with the search engine giant branching out into everything from advertising to self-driving cars. Here is a list of just some of the digital offerings that Google (otherwise known as Alphabet) currently has;
- Google Advertising (Google Ads, AdSense, DoubleClick etc.)
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google Surveys
- Google Chrome
- Google Books
- Google Music
- Google Keep
- Google Docs
- Google Drive
- Google Maps
Just to name a few!
Whilst not all of these platforms are used for Digital Marketing, many of them are and they are continually evolving. That’s why it’s critical for Revium, as an agency, to be a certified Google Partner.
What does it mean to be an accredited Google Partner?
In essence it means Google has certified our capability to work with their key digital platforms – namely Google Ads and Analytics.
Accreditation for each platform requires an individual to pass a certification exam that spans the overarching field, and subject matter specialisations. Annual renewal of the qualification is then required to ensure the individual’s knowledge remains current and inclusive of any new features/techniques.
As an agency, being a Google Partner means we have the requisite number of certified employees with a current accreditation employed within our business.
What Is the Benefit?
Choosing to work with a Google Certified Partner guarantees that our clients will have experts who are accredited with the various Google platforms working on their account.
These systems can appear deceptively simple at first, however their power often lay in the complex and many advanced features and configurations they offer. This makes it essential you have an expert managing these platforms.
Another key benefit of being a Google Partner is having access to the latest information on the product suite and how best to use it - direct from Google themselves. This is invaluable information that we leverage to help our client’s campaigns outperform their competitors.
What are the key platforms?
Google Marketing Platform Suite
We primarily work with the four core platforms in the suite –
- Google Tag Manager is a tag management system that simplifies tracking installation on site and enables tags to be managed in one place.
- Google Analytics is a powerful web tracking tool that provides a wealth of information around how users are behaving on a website.
- Google Data Studio is a popular data visualisation tool that can be used to build dynamic dashboards and automate business as usual reporting across multiple data sources
- Google Optimise is an online optimisation tool used to test variations of a website to improve conversion rate and performance.
These products deliver a free integrated marketing solution from implementing tracking to uncovering meaningful insights, that can be shared within teams and leveraged to improve online user experiences. Using these tools, we work with clients to develop an end-to-end data strategy that supports and elevates their marketing activity and workflows.
Google Advertising Suite
Google Ads has become a mainstay of the digital marketing ecosystem and remains an effective channel for most businesses whether they are B2B or B2C.
We manage Google Ads programs paired with our Digital Performance Measurement services to give clients a transparent and accurate view of their Google Ads marketing ROI.
If you are seeking an agency partner with the reassurance that comes with accreditation by the most important single entity in digital marketing, then look no further. Revium is expert in all things Google and has the Partner Certification to prove it.
How can we help you?
We apply our intimate knowledge of Google platforms to help improve your bottom line. Via rigorous analysis of your website’s data, we can help your business generate new leads, increase conversions and retain existing customers. At Revium, every engagement we undertake is customised to our customer’s unique business objectives and challenges. Have an obligation free appointment with us today to discuss how we can help.