CX Research

Harnessing qualitative and quantitative research to uncover valuable customer insights.

Whether its seeking new product or service opportunities, designing a new product or website, or simply taking a pulse-check of your customer satisfaction, deep customer insight is crucial to your success. 

Great design is grounded in a deep understanding of the people that it will affect - the customers or users.

Research seeks to uncover those deep and rich insights to inform the development of products or experiences that deliver real value to your customers.

Deploying the right kind of research and asking the right questions is crucial in drawing out the most relevant insights to drive value for your business.

We develop artefacts to help organisations get the most value out of the customer insights, these include;

  • Research Insights reports

  • Personas

  • Customer Journey Maps

  • User Stories

We are experienced in executing bespoke research programs of qualitative, quantitative and desk-research to respond to the unique needs of your business.

We do so with our toolkit of research methods, including;

  • Qualitative research interviews

  • Contextual enquiries

  • Surveys

  • Market research

  • Trends analysis

  • Peer review

  • User testing

  • Data and analytics reviews

We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.