'%3e%3cpath%20d='M274.111%2080.4677L291.69%20129.625L309.27%2080.026C311.758%2073.0053%20314.246%2065.8372%20316.733%2058.522H350.124L340.468%2083.3126L307.519%20166.696H275.667L242.506%2082.4291L232.85%2058.5043H266.241L274.146%2080.4501L274.111%2080.4677Z'%20fill='white'/%3e%3cpath%20d='M362.857%20150.263V58.5397H393.613V166.731H362.857V150.281V150.263Z'%20fill='white'/%3e%3cpath%20d='M481.9%2058.522H512.656V166.713H481.9V155.529C475.746%20164.752%20464.55%20170.018%20450.048%20170.018C425.005%20170.018%20411.617%20153.125%20411.617%20128.547V58.5396H442.143V119.111C442.143%20132.929%20449.394%20140.827%20461.915%20140.827C471.572%20140.827%20478.168%20136.216%20481.9%20127.01V58.5396V58.522Z'%20fill='white'/%3e%3cpath%20d='M530.642%20150.263V58.5396H561.397V69.2828C567.764%2060.2889%20578.305%2055.2354%20591.711%2055.2354C606.213%2055.2354%20616.754%2060.713%20623.121%2069.9366C630.142%2060.9427%20641.567%2055.2354%20656.511%2055.2354C684.844%2055.2354%20700%2072.1276%20700%2096.7062V166.713H669.245V105.276C669.245%2092.3241%20662.224%2084.4257%20650.144%2084.4257C641.142%2084.4257%20634.333%2089.0375%20630.602%2097.5896V166.713H600.076V105.276C600.076%2092.3241%20593.055%2084.4257%20581.188%2084.4257C571.956%2084.4257%20565.589%2089.0375%20561.415%2097.5896V166.713H530.66V150.263H530.642Z'%20fill='white'/%3e%3cpath%20d='M378.227%2039.6508C389.186%2039.6508%20398.07%2030.7746%20398.07%2019.8254C398.07%208.87613%20389.186%200%20378.227%200C367.267%200%20358.383%208.87613%20358.383%2019.8254C358.383%2030.7746%20367.267%2039.6508%20378.227%2039.6508Z'%20fill='white'/%3e%3cpath%20d='M233.929%20117.344C234.583%2077.8526%20216.579%2055.2354%20180.111%2055.2354C146.508%2055.2354%20125.852%2078.9304%20125.852%20113.386C125.852%20116.373%20126.135%20119.376%20126.807%20122.292C133.067%20149.203%20155.245%20166.713%20183.701%20166.713C204.04%20166.713%20219.126%20158.444%20229.614%20144.927L211.38%20128.158C202.572%20136.657%20194.826%20140.138%20184.126%20140.138C169.889%20140.138%20159.843%20132.328%20156.678%20117.344H233.911H233.929ZM179.899%2075.4319C194.614%2075.4319%20201.865%2085.3092%20201.865%2098.0314H157.491C158.376%2084.4257%20166.493%2075.4319%20179.899%2075.4319Z'%20fill='white'/%3e%3cpath%20d='M19.8787%20166.978C30.8574%20166.978%2039.7575%20158.087%2039.7575%20147.118C39.7575%20136.149%2030.8574%20127.257%2019.8787%20127.257C8.90001%20127.257%200%20136.149%200%20147.118C0%20158.087%208.90001%20166.978%2019.8787%20166.978Z'%20fill='%23F5C345'/%3e%3cpath%20d='M115.505%20144.768L82.2916%20102.343C100.985%2095.5223%20112.216%2079.7079%20112.216%2059.4761C112.216%2031.9998%2091.5412%2013.0932%2059.8484%2013.0932H0V106.071H21.1167C33.3199%20106.389%2044.2142%20112.043%2051.5184%20120.808C52.3674%20121.815%2053.1632%20122.875%2053.906%20123.97L81.195%20160.105C84.8383%20164.31%2090.2148%20166.961%2096.2102%20166.961H132.678L115.523%20144.768H115.505ZM54.7549%2079.4782H32.3118V39.6861H54.7549C72.14%2039.6861%2079.3911%2047.6021%2079.3911%2059.4761C79.3911%2071.3502%2072.1223%2079.4782%2054.7549%2079.4782Z'%20fill='white'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_340_1366'%3e%3crect%20width='700'%20height='170'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
2 minutes
Byte Club: Get all the news you need to know in Digital & AI from September.
In September’s digital and AI news: Google’s Core Update that targets low-quality SEO, Australia’s “Fair and Reasonable” privacy test proposal, and Meta’s Llama AI model gaining corporate traction. Digital ad spending rises by 10% year-over-year, while Google considers reducing payments to Australian news outlets.
Google Core Update To Penalise Sites That Are Trying To Game The System
Google's August 'Core Update' is being rolled out, boosting quality content and demoting low-value SEO material.
The Implications Of The Touted Fair & Reasonable Test For Privacy Laws
In a world first, the Australian Government is likely to introduce a 'Fair and Reasonable' test in relation to privacy - but what are the implications?
Meta's Open Source AI Model, Llama, Is Being Used By Large Corporates Like AT&T
Meta's Llama AI LLM has been downloaded 350 million times and is being used by enterprises like Zoom, Spotify, Infosys, AT&T and Goldman Sachs.
Over $15 Billion Invested In Digital Ads In FY24 - Up 10% YoY
Internet advertising spend is up almost 10% YoY mostly driven by increases in video ads according to the iAB.
Google Looking To Reduce Payments To Aus News Outlets
At a time when most news outlets are struggling, Google is looking to follow Meta and walk back payments to Australian news outlets.
Senator Gavin Newsom About To Sign New Californian AI Regulation Bill
With no clear view of what federal AI regulation will come into effect in the US, California is about to go it alone.
Generative AI: Is it really something businesses can use today?
You’d have to be living under a digital rock to not have seen the tsunami of bold claims about Generative AI and how it can transform businesses – but for many the question remains: is it the real deal or just another overhyped technology?
Generative Engine Optimisation (GEO): A New Channel for Brands to Reach Audiences
The digital landscape is always evolving, and in recent times with the rise of generative AI we are confronted with yet another wave of new challenges and opportunities for businesses to navigate. One of them is Generative Engine Optimisation (GEO) - a strategy for enhancing visibility of content in AI-generated outputs and search results.