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Byte Club: Forrester's forecast, leveraging AI for campaigns, and major OpenAI and Anthropic updates
In November’s digital and AI news: Forrester’s 2025 forecast highlights AI advances and loyalty challenges in APAC. Holiday marketing kicks off early, with AI-driven personalisation the key to success. ChatGPT now includes search, CDPs drive smarter CX, and Claude AI enhances PDF analysis. Plus, open-source implications gain CIO attention amidst ongoing legal debates.
2025 B2C Marketing & CX Trend Predictions
Forrester’s 2025 B2C predictions: AI advances, loyalty challenges in APAC amid economic slowdown, and global shifts in customer service as automation reshapes roles.
Brands Should Start Early & Leverage AI This Holiday Season
Brands should start holiday campaigns early, use a mix of formats for peak engagement and leverage AI-powered tools to create personalised, impactful campaigns.
CDPs Driving Smarter Customer Experiences
As CDP capabilities expand, brands are partnering with specialised vendors to unlock their potential. Effective planning and embracing customer data are key to a successful CX strategy.
OpenAI Introduces New Search Engine in ChatGPT
ChatGPT has officially become an AI-powered web search engine. The feature will be integrated into the existing interface, with Free and Enterprise users gaining access in the coming weeks.
What CIOs Need to Know About Open Source
While lawyers argue in the WP Engine versus Automattic litigation over WordPress, CIOs need to figure out what it might mean for open source platforms.
Anthropic Unveils Visual PDF Analysis in Claude AI
Claude 3.5 Sonnet’s PDF processing capabilities allow organisations to automate document analysis and streamline contract reviews.