2 minutes

Privacy laws are a win for the public, but a threat to bottom lines

As first published in the AFR, our MD Adam Barty writes about how greater privacy presents as good news for the public, but for business and particularly for the digital industry it will bring a lot of heartache, cost and complexity.

Companies, and particularly digital marketers, have become addicted to the vast amounts of data they can derive on citizens, and will struggle with new privacy laws.