ReviumRevium Logo

2 minutes

Red Energy: Maximising Paid Media ROI using CRO

Australian-owned Red Energy, known for its renewable energy offerings and quality customer service, identified an opportunity to maximise the value of its inbound marketing by optimizing its website's conversion rate.

Overview

Red Energy is an Australian-owned energy provider known for its focus on renewable energy and excellent customer service. Operating in an increasingly competitive retail energy sector, the company recognised an opportunity to multiply the value of its inbound marketing efforts by optimising its website's conversion rate. Revium, leveraging its extensive experience in developing best in class digital experiences, undertook a robust six-month Conversion Rate Optimization (CRO) program to address this challenge.

Challenge

Despite significant investment in attracting prospective traffic to its consumer-facing website, Red Energy noticed a gap in maximizing the value from this traffic. Initial data analysis performed by Revium unveiled a crucial opportunity to boost the website's conversion rate. Even slight improvements in conversion rates could significantly enhance the return on investment (ROI) from marketing efforts that were driving inbound website traffic.

Solution

  • Revium instituted a comprehensive CRO strategy centred around a series of experiments across the entire sign-up funnel of the Red Energy website.

  • The approach was multifaceted, tailoring different experiences for new versus returning visitors and experimenting with various presentations of value propositions.

  • To underpin the experimentation, Revium deployed more granular tracking that pinpointed bottlenecks and identified the elements responsible for these impediments.

  • This holistic strategy was meticulously executed over six months, leveraging Google Optimize to facilitate and measure the impact of each test.

Outcome

  • The CRO program delivered striking results, manifesting in significant uplifts in the website's conversion rate across numerous conversion pathways.

  • This achievement translated directly into an uplift in ROI from paid media investments, fulfilling Red Energy's objective to maximize the value derived from its website traffic.

  • One notable experiment within the program resulted in nearly 20% more visitors reaching the sign-up page through refinement of options presented to users and the reinforcement of key messaging.

  • Through this project, Revium has further solidified its stance as a trusted advisor in the digital consultancy realm, enabling Red Energy to strengthen its online market presence.