ReviumRevium Logo

2 minutes

Leading Asia-Pacific Hotel Group: Digital Transformation & Marketing Strategy.

Revium partnered with a leading Asia-Pacific hotel group to improve their brand awareness, increase conversion rates and diversify their online presence in a highly competitive market.

Overview

At Revium, we partnered with a leading Asia-Pacific hotel group, offering a wide range of accommodations across the APAC region. With several brands brands under their belt, the hotel group aims to cater to a diverse audience. Our task was to amplify their brand awareness, increase conversion rates, and ultimately drive reservations by leveraging a multi-faceted digital marketing strategy.

Challenge

The hotel group faced a highly competitive market, coupled with ambitious targets set for their marketing team. The key challenges were to enhance brand recognition, improve conversion rates, increase bookings, increase membership sign ups and communicate the unique selling propositions (USPs) of the brands effectively to their target audience. This required a strategic overhaul of their digital presence to reach potential customers across various online platforms.

Solution

Diversify the brands online presence by tapping into both emerging and established digital platforms such as Google Search, YouTube, Google Performance Max, Microsoft Search, Meta and Spotify. The strategy was designed to engage the entire marketing funnel through:

  • Establishing a strong association between the different hotels and brands based on specific travel needs of the target audience (e.g., sport, adventure, business, etc.).

  • Leveraging customer personas to deliver highly targeted advertising with personalised messaging, assets, and channel selection.

  • Implementing dynamic search ads and brand-only campaigns for efficient targeting and high visibility.

  • Running a variety of strategic campaigns, from always-on initiatives to specific conversion-focused and tactical campaigns aimed at new audience segments and website traffic growth.

Outcome

  • The results of the comprehensive digital marketing overhaul for the hotel group exceeded targets, demonstrating the impact of a well-crafted, multi-platform strategy.

  • A remarkable 67.2% increase in reservations year-on-year (YoY), compared to the same period the previous year.

  • Achieved an optimum return on advertising spend (ROAS), ensuring maximum profitability for the hotel group. ROAS generated exceeded industry benchmarks and achieved an 9% uplift when compared YoY.

  • The collaborative efforts with the hotel groups team played a crucial part in attaining these results, emphasising the importance of strategic partnership and aligned goals.

  • This project demonstrates our ability to drive digital transformation and growth for our clients in the competitive hotel industry.

  • Clearly understanding the unique challenges and goals of the hotel group enabled us to deliver a comprehensive marketing strategy that delivered exceptional results, underlining our commitment to quality, innovation, and client success.