3 minutes

Red Energy: Using a data deep dive to inform a customer referral program.

Red Energy is a 100% Australian energy retailer owned by Snowy Hydro. To help tackle the challenge of acquisition and retention seen in the energy retail industry, Red Energy launched their Refer-A-Friend program. Revium was engaged to analyse the success of the program and to identify audience insights that will drive more effective business practices.


The insights revealed by this work are already shaping our thinking and actions for the refer-a-friend program. The Revium team deeply understood our goals, and without needing being prescriptive in the approach they were able to help us uncover insights in our own data. Particularly useful were a handful of 'ah-ha' moments that we are now implementing with a test and learn approach to make the program more effective.

Rowan Wilde, Head of Digital.