5 minutes

6 Digital Marketing Predictions for 2022

The past 18 months have sped up the adoption of digital marketing technologies by several years. Take a look at the latest advancements and trends we expect brands to follow.


Integrating Artificial Intelligence (AI)

Video is no longer a one-way communication channel. It is interactive and it’s engaging.

One of the platforms we plan on leveraging for clients in 2022 enables you to turn your videos into interactive experiences. This means you can embed clickable content into your video, for example incorporating quick links to ecommerce products. These interactive links can then be measured and optimised in real time.