Through prototyping and testing with real or potential customers, we can efficiently validate concepts and designs for websites, interactions, business models, products or services, and much more.

Prototype testing with real customers or users is an immensely valuable tool in effectively validating concepts to ensure they meet and exceed user needs and are free of friction-points. 

Through iterative validation we can quickly and cheaply refine ideas and experiences before costly investment in developing the final solution, ensuring we deliver real value. 

Our team are able to develop prototypes to test, validate and iterate for;

  • Digital experiences
  • Physical or spatial experiences
  • New or reimagined products or services
  • Value propositions
  • Business cases
  • Service concepts

Our team have an extensive toolkit of validation methods and resources that respond to the unique needs of the project, these include;

  • Rapid prototyping and testing
  • Face-to-face or remote testing
  • Moderated or unmoderated testing
  • Experience validation
  • Product or service validation
  • Business model or strategic validation
  • Design, copy or visual validation

Fail often so you can succeed sooner

Tom Kelley

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