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To support this mission, REIV revamped its website using the Storyblok CMS platform, enhancing support for its members and providing valuable resources for public education. Representing over 5,000 individuals and 2,000 businesses across Victoria, REIV stands as the premier association for real estate professionals.",[400],{"type":393,"attrs":401},{"color":307},{"type":226,"attrs":403,"content":404},{"level":228},[405],{"text":406,"type":224,"marks":407},"Challenge",[408],{"type":393,"attrs":409},{"color":307},{"type":219,"content":411},[412],{"text":413,"type":224,"marks":414},"REIV recognised the substantial value that early adoption of AI could bring to both the institute and its members. They were particularly interested in how AI-based website search capabilities could be utilised on their new CMS platform to enhance user experience and provide significant benefits to website users. The challenge was to integrate these advanced technologies seamlessly into the new website to improve member support and engagement.",[415],{"type":393,"attrs":416},{"color":307},"revium-content",{"_uid":419,"button":420,"content":421,"heading":483,"variant":29,"component":484,"border_color":485},"340a35e6-2fbd-4d30-aeee-7de68c426a6b",[],{"type":216,"content":422},[423],{"type":424,"content":425},"bullet_list",[426,436,474],{"type":427,"content":428},"list_item",[429],{"type":219,"content":430},[431],{"text":432,"type":224,"marks":433},"To address this challenge, we proposed a tailored integration of AI into the REIV website.",[434],{"type":393,"attrs":435},{"color":307},{"type":427,"content":437},[438,445],{"type":219,"content":439},[440],{"text":441,"type":224,"marks":442},"We delivered three key components:",[443],{"type":393,"attrs":444},{"color":307},{"type":424,"content":446},[447,456,465],{"type":427,"content":448},[449],{"type":219,"content":450},[451],{"text":452,"type":224,"marks":453},"AI-powered search functionality",[454],{"type":393,"attrs":455},{"color":307},{"type":427,"content":457},[458],{"type":219,"content":459},[460],{"text":461,"type":224,"marks":462},"AI chatbot for real-time member support",[463],{"type":393,"attrs":464},{"color":307},{"type":427,"content":466},[467],{"type":219,"content":468},[469],{"text":470,"type":224,"marks":471},"Advanced analytics to gain insights into user interactions.",[472],{"type":393,"attrs":473},{"color":307},{"type":427,"content":475},[476],{"type":219,"content":477},[478],{"text":479,"type":224,"marks":480},"Leveraging the flexibility and capabilities of the Storyblok CMS platform, we ensured that these AI features were seamlessly integrated, providing a modernised, user-friendly interface.",[481],{"type":393,"attrs":482},{"color":307},"Solution","revium-block-highlight","--revium-yellow",{"_uid":487,"content":488,"component":417},"ca727a9a-101f-45ee-b1d1-d51e0e4dfc90",{"type":216,"content":489},[490,495],{"type":226,"attrs":491,"content":492},{"level":228},[493],{"text":494,"type":224},"Outcome",{"type":424,"content":496},[497,506,515,521,530],{"type":427,"content":498},[499],{"type":219,"content":500},[501],{"text":502,"type":224,"marks":503},"The launch of the new website has been positively received by REIV members, who appreciate the enhanced access to resources and the modernised, user-friendly interface.",[504],{"type":393,"attrs":505},{"color":307},{"type":427,"content":507},[508],{"type":219,"content":509},[510],{"text":511,"type":224,"marks":512},"The AI capabilities have set a new standard for member support and engagement, driving higher satisfaction and value perception among members.",[513],{"type":393,"attrs":514},{"color":307},{"type":427,"content":516},[517],{"type":219,"content":518},[519],{"text":520,"type":224},"The AI search and chatbot functionalities have seen high usage and positive responses, with a total of 7,500 conversations logged for AI search in the first three months of launch. Top themes within these interactions included inquiries related to relevant legislation, the location and address of REIV, and concerns around security and privacy.",{"type":427,"content":522},[523],{"type":219,"content":524},[525],{"text":526,"type":224,"marks":527},"By successfully integrating AI chat and search functionalities across their website, REIV experienced a significant increase in traffic and gained valuable insights into user interactions.",[528],{"type":393,"attrs":529},{"color":307},{"type":427,"content":531},[532],{"type":219,"content":533},[534],{"text":535,"type":224,"marks":536},"This early adoption of AI not only improved the user experience but also positioned REIV as a forward-thinking leader in the real estate industry, committed to leveraging advanced technology for the benefit of its members and the public.",[537],{"type":393,"attrs":538},{"color":307},{"id":540,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":541,"copyright":15,"fieldtype":240,"meta_data":542,"is_external_url":25},16665246,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F3254x1636\u002Fd1bbae876e\u002Freiv.jpg",{},"The Real Estate Institute of Victoria (REIV) is the peak body for real estate professionals, providing real estate information and advisory services. REIV partnered with Revium to revamp its website using the Storyblok CMS platform. The new website was launched with powerful AI capabilities including AI-powered search functionality and an AI chatbot for real-time member support.",{"id":540,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":541,"copyright":15,"fieldtype":240,"meta_data":545,"is_private":25,"is_external_url":25},{},"case-studies-page","REIV partnered with Revium to launch a new website with powerful AI capabilities including AI-powered search and an AI chatbot for real-time support. ",{"id":549,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":550,"copyright":15,"fieldtype":240,"meta_data":551,"is_external_url":25},16665241,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F3254x1636\u002Fdb3aed42cc\u002Freiv.jpg",{},"reiv-digital-transformation-enhancing-member-support-with-ai","2024-04-02",-1370,[556,557],"AI","Engineering",105979181,"79d3e077-d105-4936-b17c-bda551d0e382","2024-04-02T23:56:00.000Z",[],{"name":563,"created_at":564,"published_at":565,"updated_at":566,"id":567,"uuid":346,"content":568,"slug":699,"full_slug":347,"sort_by_date":700,"position":554,"tag_list":701,"is_startpage":25,"parent_id":558,"meta_data":22,"group_id":703,"first_published_at":704,"release_id":22,"lang":29,"path":22,"alternates":705,"default_full_slug":22,"translated_slugs":22},"SKS Technologies: Streamlining HR Processes","2024-09-30T04:18:25.110Z","2024-10-18T00:56:26.884Z","2024-10-18T00:56:26.905Z",555415372,{"_uid":380,"body":569,"image":685,"intro":689,"title":563,"heading":563,"ogimage":690,"ogtitle":563,"component":546,"description":694,"company_logo":695,"ogdescription":694,"logo_is_circle":25},[570,602,645],{"_uid":383,"content":571,"component":417},{"type":216,"content":572},[573,580,588,595],{"type":226,"attrs":574,"content":575},{"level":228},[576],{"text":390,"type":224,"marks":577},[578],{"type":393,"attrs":579},{"color":307},{"type":219,"content":581},[582],{"text":583,"type":224,"marks":584},"SKS Technologies is an ASX listed business that designs and installs electrical, audiovisual and communications networking systems for a large range of blue-chip customers spread across all industry sectors. Seeking to enhance their HR processes, SKS Technologies partnered with Revium to automate and streamline their letter of offer production workflow.",[585],{"type":393,"attrs":586},{"color":587},"#37352F",{"type":226,"attrs":589,"content":590},{"level":228},[591],{"text":406,"type":224,"marks":592},[593],{"type":393,"attrs":594},{"color":307},{"type":219,"content":596},[597],{"text":598,"type":224,"marks":599},"The existing process for producing a letter of offer was highly manual and labour-intensive. HR personnel had to identify the correct template, capture candidate information in an Excel workbook, manually adjust the template, print the PDF, and email it to the hiring manager. This cumbersome process was prone to errors and inefficiencies, leading to delays and inconsistencies.",[600],{"type":393,"attrs":601},{"color":587},{"_uid":603,"button":604,"content":605,"heading":483,"variant":15,"component":484,"border_color":485},"75bb93c2-fefb-4a2d-b945-c8b7c20d1ecf",[],{"type":216,"content":606},[607],{"type":424,"content":608},[609,618,627,636],{"type":427,"content":610},[611],{"type":219,"content":612},[613],{"text":614,"type":224,"marks":615},"Revium conducted a thorough review of the existing Excel templates and recreated them in Microsoft Word, utilising mail merge fields to enhance functionality.",[616],{"type":393,"attrs":617},{"color":587},{"type":427,"content":619},[620],{"type":219,"content":621},[622],{"text":623,"type":224,"marks":624},"Data collection was transitioned to Microsoft Forms, simplifying user input and incorporating a bulk upload feature for Excel requests.",[625],{"type":393,"attrs":626},{"color":587},{"type":427,"content":628},[629],{"type":219,"content":630},[631],{"text":632,"type":224,"marks":633},"To modernise the signature collection process, Adobe Acrobat's e-sign agreement system was implemented, eliminating physical paperwork and accelerating the signing process.",[634],{"type":393,"attrs":635},{"color":587},{"type":427,"content":637},[638],{"type":219,"content":639},[640],{"text":641,"type":224,"marks":642},"Microsoft Power Automate was chosen to integrate these elements into a cohesive workflow, ensuring seamless orchestration and management of the end-to-end process.",[643],{"type":393,"attrs":644},{"color":587},{"_uid":646,"content":647,"component":417},"ae32f165-4ae2-4fd4-ae3b-871cd7304bc1",{"type":216,"content":648},[649,656],{"type":226,"attrs":650,"content":651},{"level":228},[652],{"text":494,"type":224,"marks":653},[654],{"type":393,"attrs":655},{"color":307},{"type":424,"content":657},[658,667,676],{"type":427,"content":659},[660],{"type":219,"content":661},[662],{"text":663,"type":224,"marks":664},"The implementation of these solutions significantly reduced the time required to send a letter of offer and minimised human error.",[665],{"type":393,"attrs":666},{"color":587},{"type":427,"content":668},[669],{"type":219,"content":670},[671],{"text":672,"type":224,"marks":673},"The streamlined workflow improved overall efficiency, allowing HR personnel to focus on more strategic tasks.",[674],{"type":393,"attrs":675},{"color":587},{"type":427,"content":677},[678],{"type":219,"content":679},[680],{"text":681,"type":224,"marks":682},"The modernised signature collection process enhanced user experience for both internal staff and external candidates, contributing to a more professional and efficient hiring process.",[683],{"type":393,"attrs":684},{"color":587},{"id":686,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":687,"copyright":15,"fieldtype":240,"meta_data":688,"is_external_url":25},17737202,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F1095x1129\u002F42344c972c\u002Fcase-study-sks.jpg",{},"SKS Technologies partnered with Revium to automate their HR recruitment process. Revium developed a modern letter of offer solution to improve SKS Technologies' overall efficiency, minimise human error and provide an enhanced user experience for both internal staff and external candidates. ",{"id":691,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":692,"copyright":15,"fieldtype":240,"meta_data":693,"is_external_url":25},17737166,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F613x458\u002Fef7fd39811\u002Fcase-study-sks.jpg",{},"Revium developed a letter of offer solution to improve SKS Technologies' efficiency, minimise human error and provide an enhanced user experience.",{"id":696,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":697,"copyright":15,"fieldtype":240,"meta_data":698,"is_external_url":25},17737105,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F613x458\u002F0dca8157c1\u002Fcase-study-sks.jpg",{},"sks-technologies-streamlining-hr-processes","2024-03-30",[702,557],"CX","28df2213-8b2c-49a3-991b-b8a769900933","2024-03-30T15:09:00.000Z",[],[],[],{"stories":709,"cv":177,"rels":1860,"links":1861},[710,909,1235,1513],{"name":711,"created_at":712,"published_at":713,"updated_at":714,"id":715,"uuid":314,"content":716,"slug":902,"full_slug":315,"sort_by_date":22,"position":903,"tag_list":904,"is_startpage":25,"parent_id":905,"meta_data":22,"group_id":906,"first_published_at":907,"release_id":22,"lang":29,"path":22,"alternates":908,"default_full_slug":22,"translated_slugs":22},"Beyond SaaS: How AI-Native Business Apps Will Reshape Enterprise Technology ","2025-06-04T05:52:07.445Z","2025-06-05T03:17:36.227Z","2025-06-05T03:17:36.241Z",682117691,{"img":717,"_uid":721,"body":722,"image":892,"intro":896,"title":711,"author":897,"heading":711,"ogimage":898,"ogtitle":711,"component":900,"description":901,"ogdescription":901},{"id":718,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":719,"copyright":15,"fieldtype":240,"meta_data":720,"is_external_url":25},23002287,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F613x458\u002F462e69dbc9\u002Fblog-thumbnail-ai-busapp.jpg",{},"22d6075b-afa4-488c-b293-8262a93de34e",[723,741,746,764,804,849,880,888],{"_uid":724,"content":725,"component":417},"becef262-d659-45dc-8109-4ca2013a7d0f",{"type":216,"content":726},[727,734],{"type":219,"content":728},[729],{"text":730,"type":224,"marks":731},"Microsoft CEO Satya Nadella recently declared that traditional software applications might soon \"collapse\" in the face of AI-native systems. He believes that the backbone of most business applications, structured data operations wrapped in logic, is about to be completely disrupted by AI. Many will disregard his statement as typical tech industry hyperbole, but they would be wrong to do so. We are already seeing examples of this evolution across larger organisations and the pace of change is accelerating.   ",[732],{"type":393,"attrs":733},{"color":15},{"type":219,"content":735},[736],{"text":737,"type":224,"marks":738},"This isn’t just about adding smarter chatbots to dashboards. It’s about a ground-up reimagination of what business software is, how it’s built, and who or what operates it. Welcome to the age of AI-native business applications - software designed from first principles with artificial intelligence at its core. As these applications mature, they will redefine enterprise architectures, reshape operational models, and ultimately change the way people work.",[739],{"type":393,"attrs":740},{"color":15},{"_uid":742,"author":743,"content":744,"component":745},"845dffdc-3ae1-48c2-a445-c90d0d2f83d2","Satya Nadella, CEO of Microsoft","The business logic is all going to these AI agents, and these agents…are going to update multiple databases and all the logic will be in the AI tier.","revium-block-quote",{"_uid":747,"content":748,"component":417},"30671a97-b77e-4aa1-9949-9d4f61e3e958",{"type":216,"content":749},[750,757],{"type":219,"content":751},[752],{"text":753,"type":224,"marks":754},"AI-native business applications are not traditional SaaS platforms with a sprinkle of AI. They are conceived and built with AI as the foundation. Conventional business apps have long relied on fixed workflows and rigid data structures. Their logic is hardcoded; their interfaces are predictable. In contrast, AI-native systems are adaptive, flexible and not just a way to automate existing tasks and workflows; instead they will reimagine them.  ",[755],{"type":393,"attrs":756},{"color":15},{"type":219,"content":758},[759],{"text":760,"type":224,"marks":761},"Nadella put it bluntly: most business applications are little more than CRUD (create, read, update, delete) databases dressed up with business logic. If AI can be taught that logic, it can execute those operations more flexibly and intelligently, meaning the application as we know it begins to lose its relevance. In his words, once business logic migrates to being managed by the AI layer, \"the very notion that applications even exist\" may collapse. What he envisions is not merely smarter applications, but a complete inversion of today’s software model - where AI agents interact directly with underlying databases and APIs, bypassing traditional SaaS interfaces altogether. The intelligence lives in the AI layer, not in the app. The SaaS platform becomes, at most, a data source or a service endpoint. ",[762],{"type":393,"attrs":763},{"color":15},{"_uid":765,"content":766,"component":417},"0a1900d8-2583-4608-971d-f6dccc5daa76",{"type":216,"content":767},[768,783,790,797],{"type":226,"attrs":769,"content":770},{"level":228},[771,778],{"text":772,"type":224,"marks":773},"What do AI-Native Business Apps Look Like?",[774,776],{"type":775},"bold",{"type":393,"attrs":777},{"color":15},{"text":779,"type":224,"marks":780}," ",[781],{"type":393,"attrs":782},{"color":15},{"type":219,"content":784},[785],{"text":786,"type":224,"marks":787},"The implications are significant. Instead of interacting with distinct apps (eg. your CRM, your ERP, your analytics dashboards) users may soon interface with an AI Agent that interprets intent and takes action across multiple systems. The AI doesn’t discriminate between backend systems. It retrieves information, writes updates, triggers processes and delivers insights regardless of where the data resides. This is what Nadella calls the rise of \"multi-repo CRUD\" AI agents. ",[788],{"type":393,"attrs":789},{"color":15},{"type":219,"content":791},[792],{"text":793,"type":224,"marks":794},"From an enterprise architecture perspective, this means moving away from fragmented, application-centric ecosystems. What emerges is a composable, data-centric foundation where AI orchestrates workflows dynamically. Businesses will no longer be forced to adapt to software constraints. Software will adapt to the business. ",[795],{"type":393,"attrs":796},{"color":15},{"type":219,"content":798},[799],{"text":800,"type":224,"marks":801},"In practice, this marks a decisive shift from the burdensome reality of endlessly customising SaaS platforms - think Salesforce configurations that grow more complex with each change in process or policy. Instead, AI-native systems promise flexibility at the core. Businesses will establish how they want to work in an ideal world, and then train their AI-powered applications to align accordingly. The software becomes truly bespoke - not through time consuming configuration, fiddly add-ons and plug-ins or customised code layers - but through dynamic, intent-driven behaviour carried out by an AI Agent. This ability to tailor digital operations precisely to business needs will quickly become a source of competitive advantage. Those early adopters that master AI-native design will not only be able to operate more efficiently, but will more importantly be empowered to tailor the way they operate and customise the services they deliver without traditional software constraints. ",[802],{"type":393,"attrs":803},{"color":15},{"_uid":805,"content":806,"component":417},"b27cc8bd-6e42-4f0d-93f4-5b0dc6ceed8a",{"type":216,"content":807},[808,821,828,835,842],{"type":226,"attrs":809,"content":810},{"level":228},[811,817],{"text":812,"type":224,"marks":813},"What are the implications of AI-Native Apps for Australian Businesses?",[814,815],{"type":775},{"type":393,"attrs":816},{"color":15},{"text":779,"type":224,"marks":818},[819],{"type":393,"attrs":820},{"color":15},{"type":219,"content":822},[823],{"text":824,"type":224,"marks":825},"Australian business leaders need to think about what this might mean for their business. If AI-native business applications become the interface through which work is done, the underlying systems must be open, interoperable, and well-governed. Data must be accessible, unified, and secure. Infrastructure must support distributed intelligence, not just centralised computing. And critically, business logic must become portable, no longer embedded in the guts of monolithic apps. ",[826],{"type":393,"attrs":827},{"color":15},{"type":219,"content":829},[830],{"text":831,"type":224,"marks":832},"The workplace will start to feel different, too. Today, a knowledge worker might spend hours each week navigating menus, exporting data, preparing reports, or manually coordinating processes across platforms. In an AI-native environment, these activities are increasingly delegated to intelligent agents. Employees issue commands in natural language; the system understands the context and delivers the output. It’s not about speeding up existing workflows. It’s about reimaging and redistributing them. ",[833],{"type":393,"attrs":834},{"color":15},{"type":219,"content":836},[837],{"text":838,"type":224,"marks":839},"This will raise strategic questions. What skills do we need when much of the process work is automated? How do we govern and audit AI decisions? Where does accountability sit when an agent acts autonomously? And perhaps most pressing: what do we need to do today to prepare for this shift? ",[840],{"type":393,"attrs":841},{"color":15},{"type":219,"content":843},[844],{"text":845,"type":224,"marks":846},"Because while AI-native systems won’t replace SaaS overnight, the direction of travel is clear. The SaaS era, defined by centralised platforms and fixed interfaces, is giving way to something more fluid, intelligent, and context-aware. The value layer is migrating from the application to the AI. For enterprises willing to rethink their architectures and data strategies, the rewards are enormous. ",[847],{"type":393,"attrs":848},{"color":15},{"_uid":850,"content":851,"component":417},"657d3d09-696e-47ba-abc3-ea875701c29c",{"type":216,"content":852},[853,866,873],{"type":226,"attrs":854,"content":855},{"level":228},[856,862],{"text":857,"type":224,"marks":858},"Where do businesses start when it comes to AI-Native Business Apps?",[859,860],{"type":775},{"type":393,"attrs":861},{"color":15},{"text":779,"type":224,"marks":863},[864],{"type":393,"attrs":865},{"color":15},{"type":219,"content":867},[868],{"text":869,"type":224,"marks":870},"The place to start is by leaning into this change. That means moving past passive experimentation and actively exploring where AI can create leverage in your business. Encourage your teams to begin bootstrapping internal AI agent solutions, even at small scale. This early exploration builds capability and surfaces opportunities unique to your operations. Importantly, AI agents tailored to your workflows and data environments won’t be bought off-the-shelf like a SaaS product - they will be designed and built in-house, with support from AI consultancies that understand both the technology and the strategic goals. It’s this co-creation model (internal ownership, external expertise) that will set tomorrow’s digital leaders apart from those still locked into yesterday’s platforms. ",[871],{"type":393,"attrs":872},{"color":15},{"type":219,"content":874},[875],{"text":876,"type":224,"marks":877},"The risks associated with waiting to see what happens in this space aren’t just about suffering from lower efficiencies against your competitors - it’s about being trapped in a software paradigm that no longer fits the way business in 5 years’ time actually gets done.",[878],{"type":393,"attrs":879},{"color":15},{"_uid":881,"content":882,"component":417},"4b7dd7df-c144-4f50-aee0-6bad31b33d81",{"type":216,"content":883},[884],{"type":219,"content":885},[886],{"text":887,"type":224},"Inspired to take action today? Give us a shout and we'll get you started.",{"_uid":889,"component":245,"fill_color":15,"line_color":15,"text_color":15,"button_link":890,"button_size":249,"button_text":891,"button_variant":29},"a5e60d83-6ccd-4b93-b02a-50bfaceaa14b",{"id":14,"url":15,"linktype":16,"fieldtype":17,"cached_url":18},"Talk to the Team",{"id":893,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":894,"copyright":15,"fieldtype":240,"meta_data":895,"is_external_url":25},23002288,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F1095x1129\u002F475dbb7bad\u002Fblog-ai-busapp.jpg",{},"As AI-native business applications redefine enterprise software with their core focus on artificial intelligence, businesses must rethink their strategies to leverage these adaptive technologies and maintain a competitive edge.","Adam Barty",{"id":718,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":719,"copyright":15,"fieldtype":240,"meta_data":899,"is_external_url":25},{},"blog-page","Discover how AI-native business applications are reshaping enterprise technology by embedding AI at their core, and learn what businesses need to consider to harness these innovations and stay competitive.","beyond-saas-how-ai-native-business-apps-will-reshape-enterprise-technology",-680,[556,557],105946956,"920696ed-d2f2-4251-8b33-5df5b4cd009c","2025-06-05T00:52:29.290Z",[],{"name":910,"created_at":911,"published_at":912,"updated_at":913,"id":914,"uuid":320,"content":915,"slug":1229,"full_slug":321,"sort_by_date":22,"position":1230,"tag_list":1231,"is_startpage":25,"parent_id":905,"meta_data":22,"group_id":1232,"first_published_at":1233,"release_id":22,"lang":29,"path":22,"alternates":1234,"default_full_slug":22,"translated_slugs":22},"Generative Engine Optimisation (GEO): A New Channel for Brands to Reach Audiences","2024-08-19T22:34:32.888Z","2025-05-30T04:25:22.830Z","2025-05-30T04:25:22.849Z",537294685,{"img":916,"_uid":920,"body":921,"image":1220,"intro":1224,"title":931,"author":15,"heading":910,"ogimage":1225,"ogtitle":1227,"component":900,"description":1228,"ogdescription":1228},{"id":917,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":918,"copyright":15,"fieldtype":240,"meta_data":919,"is_external_url":25},17186097,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F613x458\u002F9f5bab0b27\u002Fblog-thumbnail-geo.jpg",{},"56de2853-c88d-420d-bdec-50a830dccaf9",[922,949,1036],{"_uid":923,"content":924,"component":417},"a3bf24e2-9faa-41a0-84eb-13017866ba79",{"type":216,"content":925},[926,932,945],{"type":226,"attrs":927,"content":929},{"level":928},2,[930],{"text":931,"type":224},"What is Generative Engine Optimisation (GEO)?",{"type":219,"content":933},[934,936,943],{"text":935,"type":224},"GEO is an emerging discipline focused on optimising content for AI-driven platforms. Think ",{"text":937,"type":224,"marks":938},"generative AI models",[939],{"type":278,"attrs":940},{"href":941,"uuid":942,"anchor":22,"target":281,"linktype":16},"\u002Fblog\u002Fgenerative-ai-is-it-really-something-businesses-can-use-today","c0d6c89c-a321-4034-8b0a-f7baf03ad1dc",{"text":944,"type":224}," like ChatGPT, Gemini SGE and Perplexity. Unlike traditional search engines that rely on keyword matching and link-based algorithms, these AI models generate answers based on their training data, user queries, and context - making the approach to optimisation distinctly different.",{"type":219,"content":946},[947],{"text":948,"type":224},"Successful GEO aims to ensure your content is not just indexed, but also surfaced by these AI models when they generate responses to user queries. This involves crafting content that is comprehensive, authoritative and contextually relevant, as AI engines prioritise content that answers queries accurately and aligns with their programmed understanding of quality.",{"_uid":950,"button":951,"content":952,"heading":15,"variant":29,"component":484},"4f638421-6db9-4707-8fa8-7307e6e6d27d",[],{"type":216,"content":953},[954,959,963,998,1003],{"type":226,"attrs":955,"content":956},{"level":228},[957],{"text":958,"type":224},"Benefits of GEO",{"type":219,"content":960},[961],{"text":962,"type":224},"So why would you worry about GEO and what can it do for your business?",{"type":964,"attrs":965,"content":967},"ordered_list",{"order":966},1,[968,978,988],{"type":427,"content":969},[970],{"type":219,"content":971},[972,976],{"text":973,"type":224,"marks":974},"Nuanced and Natural Content Presentation:",[975],{"type":775},{"text":977,"type":224}," GEO allows content about your business to be surfaced in a more nuanced and natural way that isn’t overtly marketing. This subtlety makes it more likely that users will regard the content they see as unbiased and informative, rather than having their guard up that the content may be engineered to sell them something like they would be if it were merely a search result presented on Google.",{"type":427,"content":979},[980],{"type":219,"content":981},[982,986],{"text":983,"type":224,"marks":984},"Greater Reach and Visibility:",[985],{"type":775},{"text":987,"type":224}," As AI usage grows, optimising for these platforms can broaden your reach, putting your brand in front of more people in places where your competition might not necessarily be appearing.",{"type":427,"content":989},[990],{"type":219,"content":991},[992,996],{"text":993,"type":224,"marks":994},"Staying Ahead of Competitors:",[995],{"type":775},{"text":997,"type":224}," Early adoption of GEO can give businesses a competitive edge, whilst AI models are continuously trained, getting into foundational models early can give brands a leading position that their competitors have to chase.",{"type":226,"attrs":999,"content":1000},{"level":228},[1001],{"text":1002,"type":224},"Risks of GEO",{"type":964,"attrs":1004,"content":1005},{"order":966},[1006,1016,1026],{"type":427,"content":1007},[1008],{"type":219,"content":1009},[1010,1014],{"text":1011,"type":224,"marks":1012},"Potential for Misinformation: ",[1013],{"type":775},{"text":1015,"type":224},"AI-generated content is dynamic and not something that can be manipulated in a precise way. It also makes mistakes sometimes, so there is a chance that the way it serves information about your content or your brand might not be the way you would necessarily want it to. Although, this is also a good reason to engage with GEO to help influence the outputs rather than rely on the AI tools doing so without any “direction”.",{"type":427,"content":1017},[1018],{"type":219,"content":1019},[1020,1024],{"text":1021,"type":224,"marks":1022},"Risk of User Disconnection: ",[1023],{"type":775},{"text":1025,"type":224},"A key risk of GEO is that users might get all their answers directly from AI without ever needing to engage with your organisation. This could reduce direct interactions, making it crucial for GEO strategies to focus on enhancing brand visibility and reputation to ensure users are more likely to trust and seek out your products or services.",{"type":427,"content":1027},[1028],{"type":219,"content":1029},[1030,1034],{"text":1031,"type":224,"marks":1032},"Ethical Concerns:",[1033],{"type":775},{"text":1035,"type":224}," The use of AI does raise some ethical questions, including issues around data privacy and the potential biases in AI algorithms. As Dr. Safiya Noble, a UCLA professor and author of Algorithms of Oppression, notes, \"AI systems can replicate and even exacerbate existing biases if not carefully managed\".",{"_uid":1037,"content":1038,"component":417},"c6357e7a-b401-4963-9f63-43cde75d34cd",{"type":216,"content":1039},[1040,1045,1059,1067,1071,1076,1090,1132,1137,1141,1194,1199,1203],{"type":226,"attrs":1041,"content":1042},{"level":928},[1043],{"text":1044,"type":224},"A Practical Example of GEO in Action",{"type":219,"content":1046},[1047,1049,1057],{"text":1048,"type":224},"A simple example of how GEO might work is when an AI ",{"text":192,"type":224,"marks":1050},[1051,1054],{"type":278,"attrs":1052},{"href":1053,"uuid":22,"anchor":22,"target":22,"linktype":248},"https:\u002F\u002Frevium.com.au\u002Fblog\u002Fthe-power-of-chatbots",{"type":393,"attrs":1055},{"color":1056},"windowtext",{"text":1058,"type":224}," like ChatGPT is asked to recommend the best product or service. For instance, if you ask ChatGPT to tell you what the best photo editing platform is it will recommend Adobe Photoshop.",{"type":219,"content":1060},[1061],{"type":1062,"attrs":1063},"image",{"id":1064,"alt":15,"src":1065,"title":15,"source":15,"copyright":15,"meta_data":1066},17041586,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F1161x250\u002F30eb5345da\u002Fgeo.png","[object Object]",{"type":219,"content":1068},[1069],{"text":1070,"type":224},"Obviously, GEO is similar to SEO in some ways, notably the way larger brands with more content and references across the web will always have a higher chance of being surfaced for broad based queries. That said, there are a lot of differences in the way you approach ranking in GEO compared to SEO.",{"type":226,"attrs":1072,"content":1073},{"level":928},[1074],{"text":1075,"type":224},"GEO vs. SEO: Understanding the Differences",{"type":219,"content":1077},[1078,1080,1088],{"text":1079,"type":224},"While GEO and traditional ",{"text":1081,"type":224,"marks":1082},"Search Engine Optimisation",[1083,1086],{"type":278,"attrs":1084},{"href":1085,"uuid":22,"anchor":22,"target":22,"linktype":248},"https:\u002F\u002Frevium.com.au\u002Fblog\u002Fwhy-seo-is-important-to-your-digital-marketing-success",{"type":393,"attrs":1087},{"color":1056},{"text":1089,"type":224}," (SEO) share the goal of enhancing content visibility, they differ significantly in their methods and focus areas:",{"type":424,"content":1091},[1092,1102,1112,1122],{"type":427,"content":1093},[1094],{"type":219,"content":1095},[1096,1100],{"text":1097,"type":224,"marks":1098},"Focus of Optimisation:",[1099],{"type":775},{"text":1101,"type":224}," Traditional SEO targets keyword relevance, content quality, backlinks, and meta information to improve rankings on search engines like Google. GEO, on the other hand, focuses on content authority, relevance, and the ability to directly answer queries, optimising for AI-driven search engines.",{"type":427,"content":1103},[1104],{"type":219,"content":1105},[1106,1110],{"text":1107,"type":224,"marks":1108},"Keyword Strategy: ",[1109],{"type":775},{"text":1111,"type":224},"SEO emphasises keyword research and placement to match user searches, while GEO leverages natural language processing (NLP) to understand the context of queries, reducing the emphasis on specific keywords.",{"type":427,"content":1113},[1114],{"type":219,"content":1115},[1116,1120],{"text":1117,"type":224,"marks":1118},"Content Creation:",[1119],{"type":775},{"text":1121,"type":224}," SEO often drives content creation based on keyword targeting and SEO metrics. GEO, however, prioritises content that answers user queries in a conversational and authoritative manner.",{"type":427,"content":1123},[1124],{"type":219,"content":1125},[1126,1130],{"text":1127,"type":224,"marks":1128},"Technology Utilisation:",[1129],{"type":775},{"text":1131,"type":224}," SEO utilises analytics and tools to track rankings, backlinks and keyword performance, whereas at the moment GEO is in its early phase and tracking success is a manual process.",{"type":226,"attrs":1133,"content":1134},{"level":928},[1135],{"text":1136,"type":224},"Techniques for Boosting GEO Performance",{"type":219,"content":1138},[1139],{"text":1140,"type":224},"GEO is a new discipline and achieving results takes time and effort given the nuanced complexities of generative AI. There are some basic things you can start to think about to enhance your website's GEO performance, such as:",{"type":964,"attrs":1142,"content":1143},{"order":966},[1144,1154,1164,1174,1184],{"type":427,"content":1145},[1146],{"type":219,"content":1147},[1148,1152],{"text":1149,"type":224,"marks":1150},"Quotation Addition: ",[1151],{"type":775},{"text":1153,"type":224},"Incorporate credible quotes from authoritative sources to improve the perceived authority of your content.",{"type":427,"content":1155},[1156],{"type":219,"content":1157},[1158,1162],{"text":1159,"type":224,"marks":1160},"Statistics Addition: ",[1161],{"type":775},{"text":1163,"type":224},"Include relevant, quantitative statistics to boost your content's credibility and visibility, especially in data-driven domains like law and finance.",{"type":427,"content":1165},[1166],{"type":219,"content":1167},[1168,1172],{"text":1169,"type":224,"marks":1170},"Cite Sources: ",[1171],{"type":775},{"text":1173,"type":224},"Ensure your content includes citations from reliable sources, which can enhance credibility and increase visibility.",{"type":427,"content":1175},[1176],{"type":219,"content":1177},[1178,1182],{"text":1179,"type":224,"marks":1180},"Fluency Optimisation:",[1181],{"type":775},{"text":1183,"type":224}," Improve the readability and fluency of your content. AI models prefer well-presented information, leading to better visibility.",{"type":427,"content":1185},[1186],{"type":219,"content":1187},[1188,1192],{"text":1189,"type":224,"marks":1190},"Simplified Language: ",[1191],{"type":775},{"text":1193,"type":224},"Use clear and accessible language to ensure your content is easily digestible, which should not only help GEO but also help user engagement.",{"type":226,"attrs":1195,"content":1196},{"level":928},[1197],{"text":1198,"type":224},"Where to From Here?",{"type":219,"content":1200},[1201],{"text":1202,"type":224},"Generative Engine Optimisation is an emerging strategy for marketers and that represents opportunities for businesses to reach audiences through a new channel, that will only grow in its reach. By embracing GEO early, businesses have an opportunity to embed their brand in AI models knowledge repositories before their competitors, getting ahead of the curve as consumer behaviour continues to evolve through the growing influence of consumer-facing generative AI tools and assistants.",{"type":219,"content":1204},[1205,1209,1216],{"text":1206,"type":224,"marks":1207},"If you are interested in understanding more about GEO and how your business might go about developing your GEO strategy, then ",[1208],{"type":775},{"text":1210,"type":224,"marks":1211},"contact our team",[1212,1215],{"type":278,"attrs":1213},{"href":1214,"uuid":14,"anchor":22,"target":281,"linktype":16},"\u002Fcontact-us",{"type":775},{"text":1217,"type":224,"marks":1218}," for an introductory chat.",[1219],{"type":775},{"id":1221,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1222,"copyright":15,"fieldtype":240,"meta_data":1223,"is_external_url":25},17186098,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F1095x1129\u002F7db22e295d\u002Fblog-geo.jpg",{},"The digital landscape is always evolving, and in recent times with the rise of generative AI we are confronted with yet another wave of new challenges and opportunities for businesses to navigate. One of them is Generative Engine Optimisation (GEO) - a strategy for enhancing visibility of content in AI-generated outputs and search results.",{"id":22,"alt":22,"name":15,"focus":22,"title":22,"filename":22,"copyright":22,"fieldtype":240,"meta_data":1226,"is_external_url":25},{},"What is Generative Engine Optimisation (GEO)? | Revium","Maximise your business’s digital presence with generative search optimisation, the next frontier in enhancing search visibility and user engagement.","generative-engine-optimisation-geo-a-new-channel-for-brands-to-reach-audiences",-540,[556],"213c24a4-a789-4463-be1d-a552f3d449a3","2024-08-28T10:39:00.000Z",[],{"name":1236,"created_at":1237,"published_at":1238,"updated_at":1239,"id":1240,"uuid":325,"content":1241,"slug":1506,"full_slug":326,"sort_by_date":1507,"position":1508,"tag_list":1509,"is_startpage":25,"parent_id":905,"meta_data":22,"group_id":1510,"first_published_at":1511,"release_id":22,"lang":29,"path":22,"alternates":1512,"default_full_slug":22,"translated_slugs":22},"Replatforming in the AI Era: A Guide to Future-Proofing Your Website","2024-05-02T04:38:42.863Z","2024-08-08T03:21:08.570Z","2024-08-08T03:21:08.601Z",488206425,{"img":1242,"_uid":1246,"body":1247,"image":1493,"intro":1497,"title":1498,"author":15,"heading":1236,"ogimage":1499,"ogtitle":1503,"component":900,"description":1504,"ogdescription":1505},{"id":1243,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1244,"copyright":15,"fieldtype":240,"meta_data":1245,"is_private":25,"is_external_url":25},15772380,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F613x458\u002Fc1e18370eb\u002Fblog-re-platform.jpg",{},"06991348-d024-411f-8e12-5ab3b8ca7f73",[1248,1314,1381,1436,1444],{"_uid":1249,"content":1250,"component":417},"9a284083-1d97-46e2-8796-71d0caf4a22d",{"type":216,"content":1251},[1252,1257,1264,1271,1278,1285,1293],{"type":226,"attrs":1253,"content":1254},{"level":928},[1255],{"text":1256,"type":224},"What is Replatforming",{"type":219,"content":1258},[1259],{"text":1260,"type":224,"marks":1261},"Websites tend to date quickly, both from an aesthetic standpoint but also from a technical perspective as well.",[1262],{"type":393,"attrs":1263},{"color":15},{"type":219,"content":1265},[1266],{"text":1267,"type":224,"marks":1268},"Happily, the look and feel of a site is something that can be updated and modernised relatively quickly, easily and painlessly. On the flip side, technical updates of the underlying platform that runs a website are not quite as easy or cost effective to undertake – particularly if you have a more complex piece of software in place like a Digital Experience Platform (DXP).",[1269],{"type":393,"attrs":1270},{"color":15},{"type":219,"content":1272},[1273],{"text":1274,"type":224,"marks":1275},"This is why website replatforming, as it is referred to in the industry, is not something that is undertaken lightly and why a large amount of time, effort and consideration goes into making decisions about what new platform an organisation should move to. The aim is to future proof it against having to go and replatform again in the foreseeable future.",[1276],{"type":393,"attrs":1277},{"color":15},{"type":219,"content":1279},[1280],{"text":1281,"type":224,"marks":1282},"With the advent of AI and the opportunities it presents in the digital space, both in terms what is available today as well as what is likely to be available in the near future, the decisioning around what platform to choose to operate your website in order to ensure it is “future proof” has never been more crucial.",[1283],{"type":393,"attrs":1284},{"color":15},{"type":226,"attrs":1286,"content":1287},{"level":928},[1288],{"text":1289,"type":224,"marks":1290},"Existing AI Use in Websites",[1291],{"type":393,"attrs":1292},{"color":15},{"type":219,"content":1294},[1295,1300,1309],{"text":1296,"type":224,"marks":1297},"We are rapidly leaving behind the days when having AI-powered features on your website were a quirky nice-to-have. AI usage is becoming more prevalent across almost every part of the ",[1298],{"type":393,"attrs":1299},{"color":15},{"text":1301,"type":224,"marks":1302},"digital experience",[1303,1307],{"type":278,"attrs":1304},{"href":1305,"uuid":1306,"anchor":22,"target":281,"linktype":16},"\u002Fservices\u002Fexperience-design-and-creative\u002F","4527878d-8b9e-4f9a-807c-1c004a90e0a8",{"type":393,"attrs":1308},{"color":15},{"text":1310,"type":224,"marks":1311},", so it is no wonder CMS & DXP platforms are scrambling to bake AI tools into their products or integrate them with existing AI software\u002Fservices, or in some cases do both.",[1312],{"type":393,"attrs":1313},{"color":15},{"_uid":1315,"button":1316,"content":1317,"heading":1380,"variant":29,"component":484},"3e077c8c-5663-4d97-9d8e-00f515facd22",[],{"type":216,"content":1318},[1319],{"type":424,"content":1320},[1321,1327,1333,1339,1345,1351,1357,1363,1374],{"type":427,"content":1322},[1323],{"type":219,"content":1324},[1325],{"text":1326,"type":224},"Content ideation & generation",{"type":427,"content":1328},[1329],{"type":219,"content":1330},[1331],{"text":1332,"type":224},"Content personalisation",{"type":427,"content":1334},[1335],{"type":219,"content":1336},[1337],{"text":1338,"type":224},"Product & content recommendation",{"type":427,"content":1340},[1341],{"type":219,"content":1342},[1343],{"text":1344,"type":224},"Content tagging, categorisation and meta data generation",{"type":427,"content":1346},[1347],{"type":219,"content":1348},[1349],{"text":1350,"type":224},"AI based website chatbots",{"type":427,"content":1352},[1353],{"type":219,"content":1354},[1355],{"text":1356,"type":224},"Dynamic pricing in eCommerce",{"type":427,"content":1358},[1359],{"type":219,"content":1360},[1361],{"text":1362,"type":224},"Language translation",{"type":427,"content":1364},[1365],{"type":219,"content":1366},[1367],{"text":1368,"type":224,"marks":1369},"AI based website search",[1370],{"type":278,"attrs":1371},{"href":1372,"uuid":1373,"anchor":22,"target":281,"linktype":16},"\u002Fblog\u002Fbuilding-an-ai-powered-website-search-solution-part-one","ba393f2c-2896-4e99-8307-38440db5299b",{"type":427,"content":1375},[1376],{"type":219,"content":1377},[1378],{"text":1379,"type":224},"Content publication scheduling","Some of the current uses of AI for websites include:",{"_uid":1382,"content":1383,"component":417},"5e51ad3f-5b6a-40f7-bd0a-e9d9be15c32d",{"type":216,"content":1384},[1385,1390,1394,1398,1402,1406,1410,1415,1419,1432],{"type":226,"attrs":1386,"content":1387},{"level":928},[1388],{"text":1389,"type":224},"Providing the Foundations AI Needs to Thrive",{"type":219,"content":1391},[1392],{"text":1393,"type":224},"All of these wonderful AI powered tools and features that enhance websites and make them easier to manage and administer are still reliant on the foundations we provide them.",{"type":219,"content":1395},[1396],{"text":1397,"type":224},"An AI model is a lot more effective at ingesting and interpreting content that is structured and organised into clearly defined and easily distinguishable units of information. Sure, you can train an AI model on unstructured content, but as interfaces and expectations evolve, a key differentiator between excellent and just okay will be how content is structured for the AI, or if it is structured at all.",{"type":219,"content":1399},[1400],{"text":1401,"type":224},"For an AI model to do its job effectively a proper framework for the way content is made available to it needs be used. This article is using grammar as a framework right now to provide structure and meaning to the content - paragraphs to separate ideas, sentences to separate thoughts and so on. For an AI, content should be built using logical components, with appropriate metadata to keep it organised and labelled, helping AI “understand” and “contextualise” the content.",{"type":219,"content":1403},[1404],{"text":1405,"type":224},"It therefore follows, that when looking to replatform in the AI age you need to choose a solution that enables structured blocks of content, each with metadata capabilities that enable effective tagging and categorisation of content, so that AI can better comprehend the content as well as make smarter decisions regarding content recommendations and delivery.",{"type":219,"content":1407},[1408],{"text":1409,"type":224},"When your CMS supports this structuring of content, it acts as a multiplier effect for your AI toolkit. Discoverability features become that much more effective and accurate. AI-powered search delivers seemingly mind-reading results and recommendation engines exhibit even more impressive boosts to engagement and conversion rates.",{"type":226,"attrs":1411,"content":1412},{"level":928},[1413],{"text":1414,"type":224},"Future AI Website Capabilities",{"type":219,"content":1416},[1417],{"text":1418,"type":224},"Looking a short distance into the future, it is the ever-elusive personalisation that benefits the most. Personalised content delivery is a trend that continues to gain importance, as user expectations of more tailored experiences grow at a rapid pace.",{"type":219,"content":1420},[1421,1423,1430],{"text":1422,"type":224},"Enter “dynamic content assembly”, a term you’ll be hearing a lot more of moving forward. This is the next logical stage in the evolution of content delivery and personalisation. First we had monolithic, templated content that followed a rigid and consistent experience for all of your users, regardless of who they were or what they needed. Then ",{"text":1424,"type":224,"marks":1425},"headless",[1426],{"type":278,"attrs":1427},{"href":1428,"uuid":1429,"anchor":22,"target":281,"linktype":16},"\u002Fblog\u002Fwhat-is-a-headless-cms-and-should-you-consider-one","cf7da436-0582-4aed-9493-d8ac73328df2",{"text":1431,"type":224}," component architecture was introduced, breaking pages down into those logical units mentioned earlier, creating more variety and customisability per page. With dynamic content assembly, an AI can take those components and build a page in real-time for each individual user based on their specific interactions, preferences and the first party data you have collected - engaging them in a way that is tailored specifically to that individual to anticipate their needs and deliver them an experience that surpasses their expectations.",{"type":219,"content":1433},[1434],{"text":1435,"type":224},"Continuing down this path, we need to prepare for the major shift from users browsing content to users conversing with content. With this in mind, it will be important to consider that the users conversing and interacting with websites will start to include AI based assistants autonomously browsing your site on behalf of their human user – gathering information or taking actions on their human master's behalf. Having structured content that is AI ready will become even more critical with these shifts in web interaction dynamics.",{"_uid":1437,"image":1438,"height":1442,"component":1443,"add_spacing":25},"64633a31-40f1-4766-ae39-de82806bddce",{"id":1439,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1440,"copyright":15,"fieldtype":240,"meta_data":1441,"is_private":25,"is_external_url":25},15772434,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F2323x581\u002F644c68b10d\u002Fblog-re-platforming.jpg",{},"short","revium-image",{"_uid":1445,"content":1446,"component":417},"10a97f25-ba5f-4645-85f5-c073faf23170",{"type":216,"content":1447},[1448,1453,1457,1461,1465,1470,1478,1482],{"type":226,"attrs":1449,"content":1450},{"level":928},[1451],{"text":1452,"type":224},"What to Consider when Website Replatforming",{"type":219,"content":1454},[1455],{"text":1456,"type":224},"When considering website replatforming in the context of the current wave of AI disruption, it's crucial to ensure the new platform will be able to integrate seamlessly with current and emerging AI tools. This doesn’t necessarily mean out of the box (OOTB) platform specific connection capabilities, instead API driven systems that allow for modular capability additions are likely to be equally (if not more) valuable and provide you with more agility and flexibility to handle future pivots in AI capabilities.",{"type":219,"content":1458},[1459],{"text":1460,"type":224},"Content structuring is another key consideration. Your platform should allow for efficient content organization to make it more accessible to AI systems. Properly structured content enhances AI-driven search, recommendation and personalisation features.",{"type":219,"content":1462},[1463],{"text":1464,"type":224},"The platform you choose must also be scalable to accommodate the rapid evolution of AI capabilities. As these technologies advance, you'll need a system that can grow alongside your business and handle future AI demands. You don’t want a system that locks you into a rigid and limited capability set.",{"type":226,"attrs":1466,"content":1467},{"level":928},[1468],{"text":1469,"type":224},"Why it Makes Sense to Replatform Now",{"type":219,"content":1471},[1472,1474],{"text":1473,"type":224},"Despite the rapid current rate of change in the digital space, now is actually the perfect time to be investing in replatforming your website. These type of projects take time – time to plan, time to get approval, time to build and time to migrate, restructure and re-work content... ",{"text":1475,"type":224,"marks":1476},"And now is the perfect time to get your digital house in order so it is ready to leverage the AI innovations that are out there already, as well as the ones that are about to land.",[1477],{"type":775},{"type":219,"content":1479},[1480],{"text":1481,"type":224},"AI is bringing us to the brink of an entirely bespoke experience for your users, but AI on its own can only go so far - your website platform and the way you use it will be key in supporting this new wave.",{"type":219,"content":1483},[1484,1486,1491],{"text":1485,"type":224},"Considering a website replatform or want expert advice? ",{"text":1487,"type":224,"marks":1488},"Talk to us today",[1489],{"type":278,"attrs":1490},{"href":1214,"uuid":14,"anchor":22,"target":281,"linktype":16},{"text":1492,"type":224},".",{"id":1494,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1495,"copyright":15,"fieldtype":240,"meta_data":1496,"is_private":25,"is_external_url":25},15772383,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F1095x1129\u002F49e31d32f9\u002Fblog-re-platform.jpg",{},"When considering replatforming in today's digital landscape, it is crucial to ensure your website can seamlessly integrate with AI tools. This will not only future-proof your website, but will provide an enhanced experience for your users with more powerful personalisation and automation. ","Website Replatforming in the AI Era",{"id":1500,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1501,"copyright":15,"fieldtype":240,"meta_data":1502,"is_private":25,"is_external_url":25},15772382,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F613x458\u002F8f3e107014\u002Fblog-re-platform.jpg",{},"Website Replatforming in the AI Era ","Now is the perfect time to replatform your website to unlock the full potential of AI and improve your site's user experience. Read our guide here.","Now is the perfect time to re-platform your website to unlock the full potential of AI and improve your site's user experience. Read our guide here. ","replatforming-in-the-ai-era-a-guide-to-future-proofing-your-website","2024-05-07",-500,[556,557],"88dc3c29-591f-4c6f-b4eb-76e5cd229aaa","2024-05-07T23:07:17.032Z",[],{"name":1514,"created_at":1515,"published_at":1516,"updated_at":1517,"id":1518,"uuid":330,"content":1519,"slug":1854,"full_slug":331,"sort_by_date":22,"position":1855,"tag_list":1856,"is_startpage":25,"parent_id":905,"meta_data":22,"group_id":1857,"first_published_at":1858,"release_id":22,"lang":29,"path":22,"alternates":1859,"default_full_slug":22,"translated_slugs":22},"From Clutter to Clarity: How we used AI to refine our internal policies & processes","2025-10-17T04:10:30.593Z","2025-11-12T02:13:01.735Z","2025-11-12T02:13:01.755Z",102337046944996,{"img":1520,"_uid":1524,"body":1525,"image":1843,"intro":1847,"title":1848,"author":15,"heading":1848,"ogimage":1849,"ogtitle":1848,"component":900,"hideIntro":190,"description":1847,"ogdescription":1847,"authorSelection":1853},{"id":1521,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1522,"copyright":15,"fieldtype":240,"meta_data":1523,"is_external_url":25},102346762076437,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F613x458\u002F31bb1cef46\u002Fblog-thumb-ai-processes.png",{},"621167bc-4e9d-491c-9444-7f514b93e2fd",[1526,1553,1585,1652,1707,1761,1798,1817],{"_uid":1527,"content":1528,"component":417},"3d877b94-aac1-44b8-b076-e6b8411e57ad",{"type":216,"content":1529},[1530,1543,1548],{"type":219,"attrs":1531,"content":1532},{"textAlign":22},[1533,1535,1541],{"text":1534,"type":224},"I’ve been at Revium for nine years, long enough to see the business grow, add new service lines, re‑shape our leadership team and sharpen how we work. As Operations Manager (and an ",{"text":1536,"type":224,"marks":1537},"EBT holder",[1538],{"type":278,"attrs":1539},{"href":1540,"uuid":22,"anchor":22,"target":22,"linktype":248},"https:\u002F\u002Frevium.com.au\u002Fblog\u002Frevium-is-proud-to-announce-that-10-of-the-company-is-now-owned-by-our-staff",{"text":1542,"type":224},"), I care a lot about how the machine runs - and a major part of my role is ensuring it runs as smoothly and simply as possible.",{"type":219,"attrs":1544,"content":1545},{"textAlign":22},[1546],{"text":1547,"type":224},"One place where “simple” can quietly slip away is internal documentation. Our custom built Wiki has grown to more than 500 articles over the years, spanning HR policies, company guidelines and step‑by‑step processes for just about everything. It’s a fantastic resource for both new starters and long timers, and our induction surveys regularly call it out as a lifesaver. However, keeping it current and clear isn’t exactly top of the to-do list.",{"type":219,"attrs":1549,"content":1550},{"textAlign":22},[1551],{"text":1552,"type":224},"So we got AI to help. Here’s what we did, what we learned and why it matters.",{"_uid":1554,"content":1555,"component":417},"de6348b7-0463-4d98-9706-e85903cc9532",{"type":216,"content":1556},[1557,1562],{"type":226,"attrs":1558,"content":1559},{"level":228,"textAlign":22},[1560],{"text":1561,"type":224},"The Reality: Policy Upkeep Is Vital, But It’s Time‑Consuming",{"type":424,"content":1563},[1564,1571,1578],{"type":427,"content":1565},[1566],{"type":219,"attrs":1567,"content":1568},{"textAlign":22},[1569],{"text":1570,"type":224},"Our department heads review Wiki articles every six months. They do a great job, but they’re also running teams, delivering to clients and juggling priorities.",{"type":427,"content":1572},[1573],{"type":219,"attrs":1574,"content":1575},{"textAlign":22},[1576],{"text":1577,"type":224},"Over time, processes evolve, tools change and what was once essential detail can become clutter. The result is content bloat, repetition, outdated instructions and edge cases that no longer apply.",{"type":427,"content":1579},[1580],{"type":219,"attrs":1581,"content":1582},{"textAlign":22},[1583],{"text":1584,"type":224},"When documentation gets heavy, people stop reading it. That’s when mistakes creep in, onboarding slows down and exceptions start to become the norm.",{"_uid":1586,"content":1587,"component":417},"bdf83a0c-2d5d-4a06-b57c-0b91ecee92c9",{"type":216,"content":1588},[1589,1594,1608,1615],{"type":226,"attrs":1590,"content":1591},{"level":228,"textAlign":22},[1592],{"text":1593,"type":224},"Our Approach: Build an AI Agent to Simplify, Not Reinvent",{"type":219,"attrs":1595,"content":1596},{"textAlign":22},[1597,1599,1606],{"text":1598,"type":224},"We built an internal AI agent within our very own Revium AI Toolkit, so our company data stays private and secure. Its powered by ",{"text":1600,"type":224,"marks":1601},"OpenAI ChatGPT",[1602],{"type":278,"attrs":1603},{"href":1604,"uuid":1605,"anchor":22,"target":281,"linktype":16},"\u002Fservices\u002Fai-consulting\u002Four-openai-powered-ai-chatbot","1a947a96-d21c-4ec1-8b23-b021f98e47c5",{"text":1607,"type":224}," and its role is simple - make the Wiki clearer and quicker to navigate, while keeping what matters.",{"type":219,"attrs":1609,"content":1610},{"textAlign":22},[1611],{"text":1612,"type":224,"marks":1613},"What the AI agent does:",[1614],{"type":775},{"type":424,"content":1616},[1617,1624,1631,1638,1645],{"type":427,"content":1618},[1619],{"type":219,"attrs":1620,"content":1621},{"textAlign":22},[1622],{"text":1623,"type":224},"Tightens content by 30-40% while keeping structure and formatting (headings, lists, images and links)",{"type":427,"content":1625},[1626],{"type":219,"attrs":1627,"content":1628},{"textAlign":22},[1629],{"text":1630,"type":224},"Rewrites for clarity and brevity: plain English, active voice, fewer words, same meaning",{"type":427,"content":1632},[1633],{"type":219,"attrs":1634,"content":1635},{"textAlign":22},[1636],{"text":1637,"type":224},"Removes fluff and repetition and filler",{"type":427,"content":1639},[1640],{"type":219,"attrs":1641,"content":1642},{"textAlign":22},[1643],{"text":1644,"type":224},"Retains key information, images and links",{"type":427,"content":1646},[1647],{"type":219,"attrs":1648,"content":1649},{"textAlign":22},[1650],{"text":1651,"type":224},"Aligns with Revium's tone of voice",{"_uid":1653,"content":1654,"component":417},"079b923a-8333-468f-a185-8da819ce6ec7",{"type":216,"content":1655},[1656,1661],{"type":226,"attrs":1657,"content":1658},{"level":228,"textAlign":22},[1659],{"text":1660,"type":224},"Why Bother Simplifying In The First Place?",{"type":424,"content":1662},[1663,1674,1685,1696],{"type":427,"content":1664},[1665],{"type":219,"attrs":1666,"content":1667},{"textAlign":22},[1668,1672],{"text":1669,"type":224,"marks":1670},"Faster comprehension: ",[1671],{"type":775},{"text":1673,"type":224},"shorter, sharper pages reduce cognitive load. Staff can find what they need and get back to work.",{"type":427,"content":1675},[1676],{"type":219,"attrs":1677,"content":1678},{"textAlign":22},[1679,1683],{"text":1680,"type":224,"marks":1681},"Fewer errors: ",[1682],{"type":775},{"text":1684,"type":224},"clear steps and removed duplicates mean less second‑guessing and fewer “which version is right?” moments.",{"type":427,"content":1686},[1687],{"type":219,"attrs":1688,"content":1689},{"textAlign":22},[1690,1694],{"text":1691,"type":224,"marks":1692},"Less process creep: ",[1693],{"type":775},{"text":1695,"type":224},"teams often add steps to avoid risk but forget to remove them when the context changes. Processes are followed when they are simple and easy to understand.",{"type":427,"content":1697},[1698],{"type":219,"attrs":1699,"content":1700},{"textAlign":22},[1701,1705],{"text":1702,"type":224,"marks":1703},"Better onboarding: ",[1704],{"type":775},{"text":1706,"type":224},"new starters get up to speed faster when the handbook feels like a helpful guide, not a novel.",{"_uid":1708,"content":1709,"component":417},"11095ebd-eca2-483e-bea5-cbb219b9702f",{"type":216,"content":1710},[1711,1716,1744,1749],{"type":226,"attrs":1712,"content":1713},{"level":228,"textAlign":22},[1714],{"text":1715,"type":224},"Our Wiki AI Chatbot",{"type":219,"attrs":1717,"content":1718},{"textAlign":22},[1719,1721,1727,1729,1737,1742],{"text":1720,"type":224},"To take our Wiki to the next level, we also introduced a Wiki AI Chatbot. Similar to our ",{"text":1722,"type":224,"marks":1723},"website chatbot",[1724],{"type":278,"attrs":1725},{"href":1726,"uuid":22,"anchor":22,"target":22,"linktype":248},"https:\u002F\u002Frevium.com.au\u002Fservices\u002Fai-consulting\u002Four-openai-powered-ai-chatbot",{"text":1728,"type":224},", (",{"text":1730,"type":224,"marks":1731},"click on the yellow chat bubble on the bottom right of this page and give it a go",[1732,1735],{"type":393,"attrs":1733},{"color":1734},"#10110D",{"type":1736},"italic",{"text":1738,"type":224,"marks":1739},"), our Wiki AI Chatbot",[1740],{"type":393,"attrs":1741},{"color":1734},{"text":1743,"type":224}," layers an internal chat interface over our knowledge base.",{"type":219,"attrs":1745,"content":1746},{"textAlign":22},[1747],{"text":1748,"type":224},"So now staff can ask “how do I lodge an expense?” or “how to check my TIL balance?” and get the exact policy snippet pulled straight from our Wiki.",{"type":219,"attrs":1750,"content":1751},{"textAlign":22},[1752,1754,1760],{"text":1753,"type":224},"You can learn more about how our team built our ",{"text":1755,"type":224,"marks":1756},"AI bot here",[1757],{"type":278,"attrs":1758},{"href":1759,"uuid":22,"anchor":22,"target":22,"linktype":248},"https:\u002F\u002Frevium.com.au\u002Fblog\u002Fbuilding-an-ai-powered-website-search-solution-part-one",{"text":1492,"type":224},{"_uid":1762,"content":1763,"component":417},"0f0fba6d-b755-4b3b-a15f-531b4943cae7",{"type":216,"content":1764},[1765,1770,1775],{"type":226,"attrs":1766,"content":1767},{"level":228,"textAlign":22},[1768],{"text":1769,"type":224},"Smart Ways to Use AI Across Your Internal Resources",{"type":219,"attrs":1771,"content":1772},{"textAlign":22},[1773],{"text":1774,"type":224},"Not sure how to get started? Here's some ideas:",{"type":424,"content":1776},[1777,1784,1791],{"type":427,"content":1778},[1779],{"type":219,"attrs":1780,"content":1781},{"textAlign":22},[1782],{"text":1783,"type":224},"Train a private agent on your company’s values, tone and rules to draft your first set of policies and Standard Operating Procedures (SOPs). It’s easier to edit a draft than to stare at a blank page.",{"type":427,"content":1785},[1786],{"type":219,"attrs":1787,"content":1788},{"textAlign":22},[1789],{"text":1790,"type":224},"If you’ve got three versions of the same process living in different folders, an agent can merge and de‑duplicate into one source of truth.",{"type":427,"content":1792},[1793],{"type":219,"attrs":1794,"content":1795},{"textAlign":22},[1796],{"text":1797,"type":224},"Set style and compliance rules once, then have an agent apply them across all documents.",{"_uid":1799,"content":1800,"component":417},"cd388cdb-9148-4f90-9597-739e11145d67",{"type":216,"content":1801},[1802,1807,1812],{"type":226,"attrs":1803,"content":1804},{"level":228,"textAlign":22},[1805],{"text":1806,"type":224},"The Takeaway",{"type":219,"attrs":1808,"content":1809},{"textAlign":22},[1810],{"text":1811,"type":224},"AI isn’t just for developers or sales teams. For many small to mid‑sized companies, admin, HR and finance teams are tiny but mighty and they’re often buried under policy upkeep.",{"type":219,"attrs":1813,"content":1814},{"textAlign":22},[1815],{"text":1816,"type":224},"Putting AI to work internally frees those teams to focus on the high‑value stuff - culture, events, process improvements and the little efficiencies that add up.",{"_uid":1818,"content":1819,"component":417},"f012c29c-ee11-4de5-ac79-8a731134c124",{"type":216,"content":1820},[1821],{"type":219,"attrs":1822,"content":1823},{"textAlign":22},[1824,1828,1833],{"text":1825,"type":224,"marks":1826},"If you’re curious about how to use AI to review and refine your own policies and processes, or how to use AI generally in your workplace,",[1827],{"type":1736},{"text":1829,"type":224,"marks":1830}," ",[1831,1832],{"type":775},{"type":1736},{"text":1834,"type":224,"marks":1835},"get in touch with us.",[1836,1839,1841,1842],{"type":278,"attrs":1837},{"href":1838,"uuid":22,"anchor":22,"target":22,"linktype":248},"https:\u002F\u002Frevium.com.au\u002Fcontact-us",{"type":393,"attrs":1840},{"color":15},{"type":775},{"type":1736},{"id":1844,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1845,"copyright":15,"fieldtype":240,"meta_data":1846,"is_external_url":25},102346762064148,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F1095x1129\u002Ff6ffe53db8\u002Fblog-ai-processes.png",{},"Hear from our Operations Manager on how she used AI to simplify our internal processes.","From Clutter to Clarity: How We Used AI To Refine Our Internal Policies & Processes",{"id":1850,"alt":15,"name":15,"focus":15,"title":15,"source":15,"filename":1851,"copyright":15,"fieldtype":240,"meta_data":1852,"is_external_url":25},102346762101014,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F145693\u002F1200x630\u002F38140929bf\u002Fog-ai-processes.png",{},"a0961f49-e47b-4f60-9e0b-4c128fe14550","clutter-to-clarity-how-we-used-ai-to-refine-our-internal-policies-processes",-850,[],"6b7e4a58-4b23-437b-9369-c8c9006f3b09","2025-11-12T02:08:19.320Z",[],[],[]]