Background

Bali Beginnings is an Alcohol and Drug Rehab Centre based in Sanur, Bali. It is run by a team of compassionate and caring therapists helping Australians recover from drug and alcohol addiction. 

Bali Beginnings was seeking an automated marketing solution to help them respond to inquiries received via Facebook and their website. The aim was to help them respond in a more effective, timely manner. Revium designed an effective process to automate their sales funnel through smart digital marketing.

Goals and Challenges

Bali Beginnings receive numerous inquiries either directly through the Contact Us page on their website or through referrals from Facebook. While the inquiry details were captured in their email marketing system, they had a completely manual process for following up and contacting these leads.

They were seeking:

  • A digital campaign strategy to better maintain contact with customers after their initial inquiry
  • A process to bring leads through their sales funnel more effectively
  • A review of Conversion Rate Optimisation (CRO) in how their web pages and contact forms were set up to increase inquiries
  • Advice on setup of a series of email marketing pieces so that leads who did not convert initially were not forgotten, and additional opportunities could be created to convert these leads into customers

Solutions and Outcome

After running a series of consulting sessions with clients to understand how people were initiating contact with the organisation, Revium put together a number of common workflow and mapped out the various contact points.

Revium also provided a recommendation on the timing, sequence and structure of an email marketing campaign. The aim of the campaign was to encourage trust between the customer and Bali Beginnings and strengthen the relationship over time. Opt out vehicles and intelligent tracking of client interaction with these emails was incorporated into the Digital Strategy. 

Results

After implementing the strategy, Bali Beginnings was able to increase its conversion of customers in their funnel from 5% initially to over 10%. Not only did this help Bali Beginnings in their commercial operations, but even more importantly it resulted in more individuals suffering from addiction to enter a program of recovery - a very worthy cause!

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