On April 21st, 2015, Google will launch a new mobile algorithm that would possibly impact your online strategy. The algorithm will begin to penalise websites in mobile search results that are not built to be mobile friendly  or responsive. There's still a lot of speculation as to what the fallout of this new algorithm change will be to websites.

On April 21st, 2015, Google will launch a new mobile algorithm that would possibly impact your online strategy. The algorithm will begin to penalise websites in mobile search results that are not built to be mobile friendly or responsive.

Remember, this is not a Google attack on a website that may be beautifully presented on a PC or Mac desktop device. Google is attempting to provide the most relevant mobile website experience to a person searching via a mobile device, which includes tablets.

As this algorithm change was posted by Google on February 26th 2015, your online strategy may not have included a mobile responsiveness website component. Though with mobile traffic continually increasing, the idea of a mobile friendly website should be highly considered as part of your online strategy.

There's still a lot of speculation as to what the fallout of this new algorithm change will be to websites. Though, historically speaking, when Google have released changes such as their Panda and Penguin algorithm changes, websites across the globe were hit and their search traffic ground to a halt. Websites that were ranking on the first page were suddenly pushed back to beyond pages two and three. And we all know that there aren't too many people that search beyond the first page of search results.

This article is to educate you that a change from Google is coming, what that change is and what the possible outcome might be for websites that are not mobile friendly. And again, this algorithm change only refers to searches conducted on mobile devices.

If your website traffic has little to no mobile traffic, then you have no need to consider this algorithm change. If your website receives a high number of mobile visitors, then this algorithm is a change you will certainly need to take note of and should be included in your online strategy.

Should you require further information on Google's algorithm change or making your website mobile responsive, please contact the team at Revium on 03 9429 2000.

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