A few years back I had very different tastes in fashion, design and the arts. I knew what I loved – and I particulary knew what I disliked. I always drew massive inspiration from what I loved. If some design element caught my eye, chances were it would make a cameo appearance in my next composition. Observing and combining proven design formulas with my own signature style. It worked pretty well.

I was involved in some exciting jobs that were creatively satisfying. It wasn’t until I was given a book on Suprematism that things started to really make sense. For years I hated this art movement. The colour palettes and overall culture of the movement made me feel uncomfortable. One particular day – (I would like to say it was for some profound reason – but it wasn’t) I decided to spend time reviewing this book. I spent a few hours looking at multiple paintings and sculptural images. Something started to happen… I found myself trying to understand what I disliked about this work. At this point – the compositions started to pull apart. The positive spaces, the negative spaces – this style of work has an equal balance of power that occurs in both elements in the picture plane and particulary in the spaces around.

I could easily mouth off about it for ages – the point being, I made the effort to understand what it was I disliked about the aesthetics of this work which actually made me see it differently. By understanding the negative, a whole new space of positive began to emerge. So these days I really make an effort to discover what my dislikes are. If I can define what it is about something I dislike – it often exposes what I like in return. Discovering the negative may actually be a positive step forward.

You may also like

eCommerce Basics

With more and more businesses moving online, we are continually striving to come up with the best approach to selling online. What works best for the user, the shop owner and of course, what drives the most sales! When putting together an eCommerce site, here’s a few key things to consider.

Keep Reading

How much does the media and government effect our business confidence?

From a business perspective Revium has not been negatively impacted in terms of profitability. However, we have certainly noticed both large and small clients pulling budgets, delaying projects and managing finances a little closer.

Keep Reading

Newsletter sign up

Every couple of months we send out an update on what's been happening around our office and the web. Sign up and see what you think. And of course, we never spam.