Why Marketing & CX Design are Equally Important to Brand Differentiation
By - July 14, 2020CX
Brand, Marketing, and Customer Experience (CX) are each fundamental to building a relationship with a customer. We discuss why, in the current market, the significance of a customer’s personal experience and the relationship they have with a brand has become a key differentiator which should not be underestimated.
A Simple Guide To Getting Started With Your Kentico Xperience Email Campaign
By - June 12, 2020Marketing
Part three of a three part article series focused on empowering you to take the leap into Kentico Xperience and start creating online marketing campaigns. In part three, we target our contact group with a good old fashioned email newsletter.
A Simple Guide To Getting Started With Your Kentico Xperience Personalisation
By - May 27, 2020Marketing
Part two of a three part article series focused on empowering you to take the leap into Kentico Xperience and start creating online marketing campaigns. In part two, we focus on configuring our website to give our audience personas a better, personalised experience.
Elements of a Successful Digital Transformation
By - May 12, 2020Consulting
Successful digital transformations can deliver profound, organisation wide improvements to efficiency, staff and customer experience, and overarching business performance. Of course they do represent a significant undertaking, and in this article we have shared some of our top tips on how an organisation should approach their own digital transformation program.
A Simple Guide To Getting Started with Your Kentico Xperience Audience Segmentation
By - May 8, 2020Development Marketing
Part one of a three part article series focused on empowering you to take the leap into Kentico Xperience (formerly Kentico EMS) and start creating online marketing campaigns. In part one, we focus on yielding a meaningful database of website vistors by utilising Kentico's segmentation tools.
Part 2 - Why Web Accessibility is So Important Right Now
By - April 14, 2020Consulting CX
In part 2 of our web accessibility series, Chris Burke discusses why now is the time to address the accessibility of your website and digital content, and how we can all take a strategic approach to getting started.